Millennial ‘New Adults’ are the High-Growth Target for Today’s Book Market
In-depth segmentation of Millennials ages 18-25 drives results for book publishers A few years ago, when working in financial services, we found that the phrase “Young Adult” was preferred by teens compared with alternatives such as “Teens” or “Adolescents.”   We also learned that by referring to teens as young adults, they are taken more seriously... Read more »