Posts tagged "Moms"

Mom’s New Dinner Strategies for the Age-Old Problem of the Picky Eater

Mom’s New Dinner Strategies for the Age-Old Problem of the Picky Eater
To Mom, Family Dinner Represents Family Connections Family dinners are important to moms as time for the family to connect, as we wrote about in Tuning into Mom. Mom is ideally looking for both children and adults to get a good ‘balanced’ meal, without spending the whole time fighting over food and eating vegetables. Part... Read more »

Which Millennials? Selling to the Stereotype Ignores Realities for Many of These 75 Million Consumers

Which Millennials? Selling to the Stereotype Ignores Realities for Many of These 75 Million Consumers
A recent SNL skit on Millennials humorously portrays the workplace generation gap, with Millennials (defined as “twenty-somethings”) expressing their expectations for career advancement. What A Difference 5 Years Can Make Often overlooked, however, is that during their 20s, Millennials transition through dramatically different lifestages. By the time they are 25-29, fully 45% of women are... Read more »

Private Label is on the Rise, Driven by Millennials and Women 35-54. What’s Your Market Strategy?

Private Label is on the Rise, Driven by Millennials and Women 35-54. What’s Your Market Strategy?
The practice of private labeling gets little respect with most traditional marketing professionals. But this market is on the rise and here to stay, as consumers become more comfortable with private label products and retailers are more motivated to build store brands. I spoke recently with Todd Phillips, Vice President of Marketing of Lance Private... Read more »
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LinkedIn: The #1 Career Tool Women are Missing Out On

LinkedIn: The #1 Career Tool Women are Missing Out On
LinkedIn as a Candidate Search Tool and Relationship Builder I had the opportunity to chat recently with a senior marketing colleague who completed a highly successful job search, resulting in two attractive senior marketing offers. What stood out from our conversation was the importance of LinkedIn.  According to the Pew Research Center, 20% of online... Read more »

Remember Mom When Marketing to Teen Athletes

Remember Mom When Marketing to Teen Athletes
Many sports, fitness and activity-oriented brands and marketing strategies focus directly on teen athletes, as the teens are considered the primary decision maker.  But, as I show in my book Tuning Into Mom, the current generation of teens and young adults involve their moms in purchase decisions across a wide range of categories, and athletics... Read more »

As Children Grow Up, Moms Take More Time for Themselves

As Children Grow Up, Moms Take More Time for Themselves
(And, surprisingly, spend less time with their spouses and partners) Marketing strategists often think of the “mom market” as a homogenous group of women. In reality, the mom market can more accurately be subdivided into groups based on the age of her oldest child. As her child ages, mom’s motivations, activities and focus shift. In... Read more »
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Mapping the College Decision Journey

Mapping the College Decision Journey
Lately, I’ve been reflecting on how high school students and parents decide which college is the best fit for the student. We conducted extensive research into education for my book, Tuning Into Mom, and, as the mom of a high school student, I’ve been deeply involved in the process for some time. For the student,... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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