Posts tagged "Moms of Young Adults"

Family Time Doesn’t Top Kids’ Lists

Family Time Doesn’t Top Kids’ Lists
Moms and dads place a high priority on parenting and family time, and they have increased their time from previous generations.  In 2011, the Pew Research Center found mothers are spending 40% more time on childcare compared to 1965, while fathers had a 160% increase over the same timeframe.  According to Eli Finkel, a professor... Read more »

Skype Makes it Easy for Mom

Skype Makes it Easy for Mom
Staying Connected to Her Child is a High Priority for Mom—and Skype Makes it Simple Skype, the popular telephone and videophone software service, allows users, including moms and their adult children, to inexpensively stay in touch. All Skype calls between devices are free, including computers, smart phones and tablets. There are also paid options that... Read more »

Hey, Mom! Younger Millennial Moms Seek Advice from Their Moms

Hey, Mom! Younger Millennial Moms Seek Advice from Their Moms
Younger Millennials, ages 18-24, are more connected to their parents and have more ways to connect than previous generations. These young adults frequently consult their moms for advice on a range of topics. This generational reality  should alter brand’s marketing strategies and how they reach out to Millennial consumers. From our research for Tuning Into... Read more »
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It’s Decision Time for 1,000,000 College-Bound Seniors – How Can Schools Win?

It’s Decision Time for 1,000,000 College-Bound Seniors – How Can Schools Win?
Before May 1st, an estimated one million high school seniors will reach the end of their “College Decision Journey” and will make their final college decision. Here’s how I reached that figure. There are about 3.2 million high school seniors in the US, and about 60% of them enroll in a four year college, netting... Read more »

The Missing Market: Moms of Older Children Matter

Most marketing strategies miss the biggest market when marketing to moms: moms of older children. There are 77 million moms in the United States. Only nine million have children in the infant and toddler range. Ten million more have children ages three to five. But a full 25 million women are moms of young adults... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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