Posts tagged "Moms of Teens"

Family Time Doesn’t Top Kids’ Lists

Family Time Doesn’t Top Kids’ Lists
Moms and dads place a high priority on parenting and family time, and they have increased their time from previous generations.  In 2011, the Pew Research Center found mothers are spending 40% more time on childcare compared to 1965, while fathers had a 160% increase over the same timeframe.  According to Eli Finkel, a professor... Read more »

Teens Say Ditch the Dinner Table. Snacking is the New Conversation-Starter.

Teens Say Ditch the Dinner Table. Snacking is the New Conversation-Starter.
Teens Prefer Connecting with Parents During Casual Snack-Time, Opening New Marketing Opportunities The most important priority for mom is her relationship with her child, yet the reality is time spent together diminishes in the teen years.  The family dinner in particular comes under pressure with teen’s schedules: extracurriculars, jobs, and long days at school.  All... Read more »

Ford’s Hands-On Clinics Help Teens Steer Clear of Accidents

Ford’s Hands-On Clinics Help Teens Steer Clear of Accidents
Ford is reaching out to parents and teens on a topic very important to parents—teen driving safety. This is a top priority for Mom and Dad, as this chart from the Marketing to Mom’s Coalition State of the American Mom Research shows. Parents have reason to be concerned. Teen drivers are at high risk for... Read more »
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State Farm Reaches the Teen Driver and Parent Market With Celebrate My Drive, Road Trips and More

State Farm Reaches the Teen Driver and Parent Market With Celebrate My Drive, Road Trips and More
Recently, I had the chance to chat with Vicki Harper of State Farm Insurance to learn how the company has updated its Teen Driving Safety Programs since the 2010 case study in “Tuning into Mom: Understanding America’s Most Powerful consumer”.  State Farm’s  programs, including the Steer Clear Discount Program, seek to help teens become safer... Read more »

Partner With Mom to Keep Kids Safe

Partner With Mom to Keep Kids Safe
Marketing strategies win Mom’s loyalty by helping teens drive safely Safety and health is a top hot-button issue for all moms. We write in Tuning Into Mom: Understanding America’s Most Powerful Consumer that the physical safety of her child is considered “very important” for 86% of moms—and that statistic includes moms of older children. Brands that... Read more »

Graduation Celebrations Up the Ante

Graduation Celebrations Up the Ante
This graduation season, I’ve noticed a trend in increasingly elaborate celebrations that include more friends and family. Whether it’s a high school or college graduation, parents seem to be emphasizing these milestones more—and spending more on celebrations. In an interview with Yolanda Casey, Program Leader of Retail Visual Merchandising at Hallmark Cards, Inc., my observations... Read more »
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Teen Boys Tag-Team with Mom to Build Nutrition: From Muscle Milk to Paninis

Teen Boys Tag-Team with Mom to Build Nutrition: From Muscle Milk to Paninis
Food is one of Mom’s most important areas of concern for her child, and as her children become teens, it becomes a joint effort to find the right nutrition that the teen also enjoys eating. Marketing strategies surrounding food should recognize that Mom and teen both play a role—and often team up to discover and... Read more »

Mom and Prom: Marketing Strategy for a Growing Market

Mom and Prom: Marketing Strategy for a Growing Market
Brands that supply prom dresses, tuxedos, jewelry, makeup and limousine rentals have significant marketing opportunities in this steadily growing market.  And that’s just the ‘before the prom’ spending, which focuses more heavily on fashion and appearance.  ‘After the prom’ spending by moms can also be significant to ensure safety. With the median age of first... Read more »

Mass Effect 3 (ME3) vs. College Choice

Why Do Male Teens Seem More Interested in the Outcome of ME3 (a Virtual Future) Than Their Plans for College (Actual Future)? For college-bound teens, the beginning of April is when the college decision process should be top-of-mind for them and their peers. The long-awaited acceptance letters are finally arriving, and the big decision of,... Read more »
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The Missing Market: Moms of Older Children Matter

Most marketing strategies miss the biggest market when marketing to moms: moms of older children. There are 77 million moms in the United States. Only nine million have children in the infant and toddler range. Ten million more have children ages three to five. But a full 25 million women are moms of young adults... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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