Posts tagged "Mom's Hot Buttons"

Partner Power: a Strong Marketing Strategy

Partner Power: a Strong Marketing Strategy
How Diverse Brands Partner with Fit4Mom to Help Mom Reach Her Fitness Goals – and Build Their Business Moms of infants and toddlers unsurprisingly have a keen focus on their child’s physical development, but marketing professionals should note that personal physical fitness is also an important goal for Mom. She may need to get back... Read more »

Coach Mom: What Brands Should Know About Mom and Sports

Coach Mom: What Brands Should Know About Mom and Sports
48% of Moms are Highly Active in Elementary School Sports Mom’s involvement is very common in supporting her child’s participation in sports during the elementary school years. Research for my book Tuning into Mom shows 60% of moms of children ages 7-12 report their child participates in sports. This high level of participation is seen... Read more »

What Marketers Need to Know About Moms and Technology

What Marketers Need to Know About Moms and Technology
Mom’s top two priorities are her relationship with her child and the quality of communications with her child. She values technology because it helps her with both of these priorities. Marketing strategies need to engage with the benefits mom gets from using technology (the benefits), rather than focusing exclusively on the features (the attributes) of... Read more »
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Mom’s Hot Buttons: Understanding the Importance of Safety and Health

Mom’s Hot Buttons: Understanding the Importance of Safety and Health
The physical safety of her children weighs heavily on Mom’s mind, rating as one of her most important priorities. Mom knows, both instinctually and intellectually, that her first priority is to keep her child safe and healthy. In State of the American Mom research, only quality of communication with her child, her relationship with her... Read more »

Stealth Marketing to Moms

Stealth Marketing to Moms
REI’s mom-friendly marketing strategy doesn’t dilute their adventurous image Some brands are faced with a marketing strategy quandary. How do they appeal to the Mom Market, which controls  $2.4 trillion of spending in the United States, while maintaining a youthful, adventurous image? These brands include companies like REI, a sporting-goods cooperative with about 110 retail... Read more »

6 Hot-Button Areas for Marketing to Mom Strategies

6 Hot-Button Areas for Marketing to Mom Strategies
Marketing professionals should be knowledgeable about six key priorities that moms care about— in my book Tuning Into Mom, I call these Mom’s Hot Buttons. Our research for the book quantitatively shows that these topics hold the greatest interest for moms and correspond well to their purchase areas. Marketing strategists can benefit by adjusting their... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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