Posts tagged "Mom Market"

Make it About Mom: Positioning Your Brand for Moms of Babies

Make it About Mom: Positioning Your Brand for Moms of Babies
Successfully positioning a product or service to moms of infants and toddlers requires specific recognition and appreciation of Mom’s role. A simplistic focus on the product or service benefit won’t resonate with this market. Your brand will need to make it about Mom. Tylenol has a recent marketing campaign that does a brilliant job of... Read more »

State Farm Reaches the Teen Driver and Parent Market With Celebrate My Drive, Road Trips and More

State Farm Reaches the Teen Driver and Parent Market With Celebrate My Drive, Road Trips and More
Recently, I had the chance to chat with Vicki Harper of State Farm Insurance to learn how the company has updated its Teen Driving Safety Programs since the 2010 case study in “Tuning into Mom: Understanding America’s Most Powerful consumer”.  State Farm’s  programs, including the Steer Clear Discount Program, seek to help teens become safer... Read more »

It’s Picture Time! How JCP Portraits Appeals to Mom, Chief Memory Officer, Just in Time for the Holidays

It’s Picture Time! How JCP Portraits Appeals to Mom, Chief Memory Officer, Just in Time for the Holidays
Family portraits have long been a staple of holiday gift giving. Beyond the standard framed 5×7 print for the grandparents, JC Penney’s JCP Portraits has begun styling itself as a more fashionable brand for holiday family portraits. JCP Portraits has long understood the popularity of portraits during the holidays. Their recent market segmentation appears to... Read more »
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Halloween is the Hot Holiday for Mom - Up 10.7% to $8B in 2012

Halloween is the Hot Holiday for Mom - Up 10.7% to $8B in 2012
Look around the neighborhood, and you will see that decorating for Halloween is becoming as popular for families as dressing up the house for the holidays. This year, Halloween spending will grow 10.7% to reach a record-setting $8.0 billion, as reported by Ibis World. Halloween decorations represent the largest year-on-year growth, increasing 23.7% from 2011.... Read more »

Hot Mama: the Fashion Brand Focusing on the Fashion Conscious Mom Market

From the time a new baby enters a woman’s world, she is advised to take care of herself: nap when the baby naps; eat well and stay hydrated, especially when nursing; let your friends baby you the first week of so of your child’s life; do not be afraid to ask for help. For most... Read more »

How Walgreens' "Take Care" Clinics Are Like Apple Stores for Moms

How Walgreens' "Take Care" Clinics Are Like Apple Stores for Moms
Walgreens’ Take Care Clinics are the result of a successful, customer-targeted business strategy. And, one of the high priority customer targets for Take Care Clinics is moms. Walgreens has taken an Apple Store approach to healthcare, providing appointments or walk-in visits at convenient hours, check-in upon arrival, and– most importantly– they “take care” of the... Read more »
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Selling Online Education to the Mom Market

Selling Online Education to the Mom Market
This article was written by guest author Mariana Ashley of  OnlineColleges.net. Online education represents a bevy of opportunities for many looking to pursue an advanced degree, but more than anything, it presents a very real second chance to those usually excluded from getting a higher education. For mothers especially, online degrees enable them to be... Read more »

Grow Your Outdoor Brand with the Mom Market

Grow Your Outdoor Brand with the Mom Market
Just Like the Guys, Moms Take On Outdoor Adventures… But in Their Own Way Moms of older children are ready to take time for themselves, and this often means enjoying a “girlfriends getaway” with friends. There are over 62 million women in the US aged 35 -65, presenting a significant growth opportunity for many outdoor... Read more »

Stealth Marketing to Moms

Stealth Marketing to Moms
REI’s mom-friendly marketing strategy doesn’t dilute their adventurous image Some brands are faced with a marketing strategy quandary. How do they appeal to the Mom Market, which controls  $2.4 trillion of spending in the United States, while maintaining a youthful, adventurous image? These brands include companies like REI, a sporting-goods cooperative with about 110 retail... Read more »
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The Missing Market: Moms of Older Children Matter

Most marketing strategies miss the biggest market when marketing to moms: moms of older children. There are 77 million moms in the United States. Only nine million have children in the infant and toddler range. Ten million more have children ages three to five. But a full 25 million women are moms of young adults... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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