Posts tagged "Millennials"

Millennials in the Workplace: More Collaboration, Less Private Space

Millennials in the Workplace: More Collaboration, Less Private Space
Workplaces are currently experiencing a dramatic transformation, led by the upcoming Millennial workforce majority. As I explored previously in “Millennials in the Workplace: More Engagement, Less Powerpoint,” Millennials are looking for more engagement and collaboration in a work setting. In most industries, the need to attract and retain Millennial-age employees is leading to an increase... Read more »

Is Your Brand Targeting Millennial Mom ‘Drifters’ or ‘Planners?’

Is Your Brand Targeting Millennial Mom ‘Drifters’ or ‘Planners?’
Millennial Moms are the focus of many brand marketers, and for good reason.  With the average age of First Time Mom in the US now at 25, the critical first-time mom group is primarily Millennials. While there are differences in age by ethnic background and income level, the fact remains that most first time moms... Read more »

Off to College and At College: The Growing Market of 11 Million Millennial Full-Time Students and their Parents

Off to College and At College: The Growing Market of 11 Million Millennial Full-Time Students and their Parents
Across the US, an estimated 21 million students will be enrolled in college in 2014, up from 15 million in 2000 according to the National Center of Education Statistics; 11 million of those students are full-time undergraduates, and approximately 3 million are headed off to college for the first time. While “Back to School” is... Read more »
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How Law Schools are Getting Their Groove Back

How Law Schools are Getting Their Groove Back
Julia Brady, Principal at Perceptive Strategies, is guest author for this article on the evolution of law schools. Brady is a brand strategy consultant who has developed growth strategies for leading consumer, healthcare and higher education brands including Gatorade, Quaker Oatmeal, The University of Chicago Booth School of Business and NorthShore University HealthSystem. While many... Read more »

No Need to Meet: Millennial Job Seekers Navigate the Remote Interview Process

No Need to Meet: Millennial Job Seekers Navigate the Remote Interview Process
Increasingly, Millennial job seekers are engaging in remote interviews, sometimes to the exclusion of face-to-face meetings. All indications show this new interview paradigm is rapidly gaining ground. Millennial Heather Blonsky is part of this growing trend and recently was successful in a highly competitive hiring process. Before meeting in-person with hiring managers, she completed a... Read more »

Private Label is on the Rise, Driven by Millennials and Women 35-54. What’s Your Market Strategy?

Private Label is on the Rise, Driven by Millennials and Women 35-54. What’s Your Market Strategy?
The practice of private labeling gets little respect with most traditional marketing professionals. But this market is on the rise and here to stay, as consumers become more comfortable with private label products and retailers are more motivated to build store brands. I spoke recently with Todd Phillips, Vice President of Marketing of Lance Private... Read more »
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Great Expectations Among Millennial Renters Highlight High-Touch Trend

Great Expectations Among Millennial Renters Highlight High-Touch Trend
Millennials are growing up, getting jobs and achieving that hallmark of maturity, moving out on their own. But property managers note that these renters are not as independent as you might think—and they are much more demanding than previous generations. I spoke with the owner and manager of a residential property management firm serving the... Read more »

How Does the Changing American Family Change Your Market Strategy?

How Does the Changing American Family Change Your Market Strategy?
American families have made fundamental shifts in recent years.   Family structures and compositions are changing, as depicted by recent portrayals like the Chevy Traverse spot “The New Us” and the ABC program Modern Family. The decline of the nuclear family has been well documented, along with the corresponding increase in alternate family structures and non-family... Read more »

Forget What You Were Taught: The New Marketing Rhythm

Forget What You Were Taught: The New Marketing Rhythm
I was chatting recently with a friend who is the CMO of a leading CPG (consumer packaged good) food brand, and he mentioned that much of the training he received when starting out has been turned upside down in today’s marketing practice.  Specifically, getting the execution exactly correct is no longer highly valued, yet it’s... Read more »
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This Halloween, Haunted Houses Scare Up Millennial Millions

This Halloween, Haunted Houses Scare Up Millennial Millions
A majority of Millennials aged 15-25 now claim Halloween as their favorite holiday in a survey by social video chat provider ooVoo.  Although overall spending for Halloween is slightly down from last year, Millennials are celebrating in a big way. Kathy Grannis of National Retail Federation writes: “Seven in 10 18-24 year-olds surveyed said they... Read more »
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