Posts tagged "Millennials"

Great Expectations Among Millennial Renters Highlight High-Touch Trend

Great Expectations Among Millennial Renters Highlight High-Touch Trend
Millennials are growing up, getting jobs and achieving that hallmark of maturity, moving out on their own. But property managers note that these renters are not as independent as you might think—and they are much more demanding than previous generations. I spoke with the owner and manager of a residential property management firm serving the... Read more »

How Does the Changing American Family Change Your Market Strategy?

How Does the Changing American Family Change Your Market Strategy?
American families have made fundamental shifts in recent years.   Family structures and compositions are changing, as depicted by recent portrayals like the Chevy Traverse spot “The New Us” and the ABC program Modern Family. The decline of the nuclear family has been well documented, along with the corresponding increase in alternate family structures and non-family... Read more »

Forget What You Were Taught: The New Marketing Rhythm

Forget What You Were Taught: The New Marketing Rhythm
I was chatting recently with a friend who is the CMO of a leading CPG (consumer packaged good) food brand, and he mentioned that much of the training he received when starting out has been turned upside down in today’s marketing practice.  Specifically, getting the execution exactly correct is no longer highly valued, yet it’s... Read more »
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This Halloween, Haunted Houses Scare Up Millennial Millions

This Halloween, Haunted Houses Scare Up Millennial Millions
A majority of Millennials aged 15-25 now claim Halloween as their favorite holiday in a survey by social video chat provider ooVoo.  Although overall spending for Halloween is slightly down from last year, Millennials are celebrating in a big way. Kathy Grannis of National Retail Federation writes: “Seven in 10 18-24 year-olds surveyed said they... Read more »

Millennials in the Workplace: More Engagement, Less Powerpoint

Millennials in the Workplace: More Engagement, Less Powerpoint
As employees and members of your team, Millennials are keen to engage in meaningful work and less motivated by the minutiae of post-college, entry-level positions. They want to be judged on the content of their presentations, not the prettiness of their Powerpoint slides. Millennials are a crucial group to engage with in the workplace, since... Read more »

Be Your Own Man: What Brands Should Know About First-Time Dads

Be Your Own Man: What Brands Should Know About First-Time Dads
Dads are taking a more active role in the early years of their child’s development, including purchase decisions. As I wrote in “I am Dad, Hear Me Roar,”today’s dads, led by Gen X dads, are taking on more household duties and 40% see themselves as equally sharing parenting responsibilities with Mom. Brands that wish to... Read more »
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Anthem’s Unconventional Tonik Health Plan Targets Millennials

Anthem’s Unconventional Tonik Health Plan Targets Millennials
It’s rare to see health insurance marketing collateral tout such offhand sentiments as, “Life can be crazy unpredictable, and freak accidents do happen.” But Anthem Blue Cross Blue Shield (owned by WellPoint) recognized the opportunity to serve the young adult market and launched Tonik, a health insurance plan aimed at uninsured Millennials. Tonik, offered in... Read more »

Iron Pony Gears Up With Motorcycle Millennials

Iron Pony Gears Up With Motorcycle Millennials
Motorcycle Accessories Retailer Creates Millennial Customer Strategies Iron Pony Motorsports, one of the top retailers in the motorcycle enthusiast industry and named by Dealernews as 2011’s number one motorcycle dealer in the US, understands the Millennial market and its growing importance to their industry. Bridget Johnson, Lead Buyer for Iron Pony Motorsports, explains:  “There are... Read more »

B2B Marketing and Meeting Target Needs for Customers Across Generations

B2B Marketing and Meeting Target Needs for Customers Across Generations
Mitch Merz of family-owned Merz Farm Equipment, Inc. faces an interesting marketing challenge in his Nebraska farm dealership. Because farming is usually an inter-generational pursuit, he says: “We have to meet the needs of Grandpa, son and grandson— our marketing needs to work for a 70-year-old or a 20-year-old. We’ve also found that farming has... Read more »
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Muller Yogurt Moves to Corner a Position in Yogurt Category

Muller Yogurt Moves to Corner a Position in Yogurt Category
Greek style yogurt has transformed the US yogurt business in recent years. This is a familiar story for anyone who has been eating yogurt or walking the refrigerated aisle at the grocery store in recent years. Greek yogurt has the health benefit of offering more protein than many traditional yogurts, as well as a distinctive... Read more »
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    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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