Posts tagged "Millennials"

From Egg McMuffin to Eastman Egg: America’s Insatiable Appetite for Breakfast Sandwiches Keeps Growing

From Egg McMuffin to Eastman Egg: America’s Insatiable Appetite for Breakfast Sandwiches Keeps Growing
For on-the-go consumers who can’t eat breakfast at home, breakfast sandwiches are a popular choice. In 2013, NPD noted that breakfast sandwiches made the Top 10 list for both at home and away from home morning foods. There are many reasons for breakfast sandwich popularity, including taste, portability, ease of eating, a satisfying and filling... Read more »

Motorola Mobility: A Workplace Designed for Collaboration

Motorola Mobility: A Workplace Designed for Collaboration
The Continuing Influence of Millennial Workplace Sensibilities Recently, I enjoyed visiting Motorola Mobility’s space in Chicago’s Merchandise Mart.  The expansive, 600,000 square-foot space is carefully designed to encourage collaboration among work teams and to stimulate creativity.  Motorola Mobility, the established mobile-device brand recently acquired by Lenovo, has moved 2,400 employees into the new facility. Steve... Read more »

Amazon Tests a Millennial Market Strategy with its First-Ever Retail Store

Amazon Tests a Millennial Market Strategy with its First-Ever Retail Store
Amazon and Purdue raised some eyebrows in February with the opening of Amazon’s first-ever retail store, located on the university campus. The store is a pick-up and drop-off location for Amazon Student and Prime members, offering free one-day pickup for textbooks, school supplies and anything else offered by Amazon. When Purdue announced the move on... Read more »
Advertisement:

Millennials in the Workplace: More Collaboration, Less Private Space

Millennials in the Workplace: More Collaboration, Less Private Space
Workplaces are currently experiencing a dramatic transformation, led by the upcoming Millennial workforce majority. As I explored previously in “Millennials in the Workplace: More Engagement, Less Powerpoint,” Millennials are looking for more engagement and collaboration in a work setting. In most industries, the need to attract and retain Millennial-age employees is leading to an increase... Read more »

Is Your Brand Targeting Millennial Mom ‘Drifters’ or ‘Planners?’

Is Your Brand Targeting Millennial Mom ‘Drifters’ or ‘Planners?’
Millennial Moms are the focus of many brand marketers, and for good reason.  With the average age of First Time Mom in the US now at 25, the critical first-time mom group is primarily Millennials. While there are differences in age by ethnic background and income level, the fact remains that most first time moms... Read more »

Off to College and At College: The Growing Market of 11 Million Millennial Full-Time Students and their Parents

Off to College and At College: The Growing Market of 11 Million Millennial Full-Time Students and their Parents
Across the US, an estimated 21 million students will be enrolled in college in 2014, up from 15 million in 2000 according to the National Center of Education Statistics; 11 million of those students are full-time undergraduates, and approximately 3 million are headed off to college for the first time. While “Back to School” is... Read more »
Advertisement:

How Law Schools are Getting Their Groove Back

How Law Schools are Getting Their Groove Back
Julia Brady, Principal at Perceptive Strategies, is guest author for this article on the evolution of law schools. Brady is a brand strategy consultant who has developed growth strategies for leading consumer, healthcare and higher education brands including Gatorade, Quaker Oatmeal, The University of Chicago Booth School of Business and NorthShore University HealthSystem. While many... Read more »

No Need to Meet: Millennial Job Seekers Navigate the Remote Interview Process

No Need to Meet: Millennial Job Seekers Navigate the Remote Interview Process
Increasingly, Millennial job seekers are engaging in remote interviews, sometimes to the exclusion of face-to-face meetings. All indications show this new interview paradigm is rapidly gaining ground. Millennial Heather Blonsky is part of this growing trend and recently was successful in a highly competitive hiring process. Before meeting in-person with hiring managers, she completed a... Read more »

Private Label is on the Rise, Driven by Millennials and Women 35-54. What’s Your Market Strategy?

Private Label is on the Rise, Driven by Millennials and Women 35-54. What’s Your Market Strategy?
The practice of private labeling gets little respect with most traditional marketing professionals. But this market is on the rise and here to stay, as consumers become more comfortable with private label products and retailers are more motivated to build store brands. I spoke recently with Todd Phillips, Vice President of Marketing of Lance Private... Read more »
Advertisement:

Great Expectations Among Millennial Renters Highlight High-Touch Trend

Great Expectations Among Millennial Renters Highlight High-Touch Trend
Millennials are growing up, getting jobs and achieving that hallmark of maturity, moving out on their own. But property managers note that these renters are not as independent as you might think—and they are much more demanding than previous generations. I spoke with the owner and manager of a residential property management firm serving the... Read more »
  • ChicagoNow is full of win

    Welcome to ChicagoNow.

    Meet our bloggers,
    post comments, or
    pitch your blog idea.

  • Advertisement:
  • Meet The Blogger

    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

  • Subscribe to the Market Strategist

  • Categories

  • Tags

  • Advertisement: