Tag: Millennials

CREtech Explores Self Driving Cars, Flexible Workspace and More at Los Angeles Event

CREtech Explores Self Driving Cars, Flexible Workspace and More at Los Angeles Event
Turning Parking Garages into Office Space and Blurring the Line Between Retail and Office CREtech recently held its annual Los Angeles regional event at the Fashion Theater. CREtech CEO Michael Beckerman opened the event, welcoming attendees to the CREtech community, whose mission is to bring together the commercial real estate and tech communities. As evidence of... Read more »

Millennials Say AT&T’s Hold Music Actually Helps Them Look Forward to Conference Calls

Millennials Say AT&T’s Hold Music Actually Helps Them Look Forward to Conference Calls
Smiling and a positive outlook can help with your stamina and performance, according to neuroscience research. If you are like me, you’ve probably spent a fair amount of time dialing into conference calls and waiting for other participants and/or the host to arrive, essentially on hold. And maybe you’re not smiling while you’re waiting. Maybe,... Read more »

Patients Take Control with Retail Health Care

Patients Take Control with Retail Health Care
Retail Health Clinics, Self-Care with OTC Meds, and Pharmacist Counseling Often Replace Primary Care Physicians If you experience difficulty getting timely access to your doctor, you’re not alone. A Commonwealth Fund Survey reports that 73% of Americans feel the same way. Over the last two decades, several market forces have aligned to bring health care... Read more »
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Alpha Gen: Entering a Classroom Near You

Alpha Gen: Entering a Classroom Near You
Most brands today are focused on Millennials, both as customers and as employees. While the exact cut-off years may vary a bit, this generation was born between 1977-1995 (yellow line in chart). And increasing numbers also see the importance of Gen Z, born between 1996-2010, as evidenced by the increasing red line in the chart.... Read more »

An Apple a Day: Craft and Local Hard Ciders Growing and Commanding Price Premium

An Apple a Day: Craft and Local Hard Ciders Growing and Commanding Price Premium
Craft Hard Cider 101 Did you know cider judges undergo sensory training to prepare them for the task of rating ciders? As a judge for the California Cider Competition, I just completed my initiation. Many of the other judges brought a wealth of wine and beer judging and tasting experience, and I was privileged to... Read more »

Hard Soda Brands Built Business by Understanding Millennial Drinkers

Hard Soda Brands Built Business by Understanding Millennial Drinkers
The 2016 IRI Top Ten Pacesetters highlight food and beverage brands that create novel or unexpected experiences. Earning spots #3 and #10 are competitive alcoholic beverages Not Your Father’s Root Beer and Henry’s Hard Soda. These brands started strong and celebrated strong success, although more recently other beverages have stolen market share. While they both have experienced sales... Read more »
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Cobblestone Bread Soars to Success with its $60 ‘Million Dollar White’ Bread

Cobblestone Bread Soars to Success with its $60 ‘Million Dollar White’ Bread
Each year, research firm IRI releases its “New Product Pacesetters” report describing successful CPG product launches. In the Top 10 Pacesetters for Food and Beverage are product launches from well-known brands like McCafe, Oscar Meyer Deli Fresh BOLD and Cheerios Protein. But among these brands is nestled a surprise winner at #9: Cobblestone Bread Co.,... Read more »

How Hilton’s Tru and Other Offerings Aim to Capture Millennial Traveler Demand

How Hilton’s Tru and Other Offerings Aim to Capture Millennial Traveler Demand
Both Airbnb and Hotels Like Tru Offer a Place to Sleep, But What about Conveniently Eating and Drinking, Exercising, Working or Just Hanging Out? In 2016, Hilton announced their new concept, Tru, which is designed to offer affordable and stylish places to stay, work and eat while traveling. Tru will serve the midscale segment (approximately... Read more »

Stanford and Texas Tech Tempt College Student Taste Buds and Stay Abreast of Top Trends

Stanford and Texas Tech Tempt College Student Taste Buds and Stay Abreast of Top Trends
Over the next three to five years, Insight to Action sees eight macro foodservice trends that are driving demand in the foodservice industry. Colleges and Universities like Stanford and Texas Tech provide good examples of how to meet that demand, so we spoke to leaders in foodservice at these universities. Meeting the demands of today’s... Read more »
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‘Empathetic’ Market Strategy Drives Outsize Growth for Beverage Bai

‘Empathetic’ Market Strategy Drives Outsize Growth for Beverage Bai
Beverage brand Bai has experienced meteoric growth since its 2009 founding, significantly by following a market strategy that focuses on empathy with consumers and distributors. In 2015, an Inc. profile reports Bai’s three-year growth at 2,210%, for 2015 revenue of $119.9M. In 2015, Forbes ranked Bai No. 13 in its America’s Most Promising Companies list.... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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