Posts tagged "Millennials"

Bespoke Beverages: How How F’real and Coca-Cola Freestyle Satisfy Millennial Cravings

Bespoke Beverages: How How F’real and Coca-Cola Freestyle Satisfy Millennial Cravings
Millennials are renowned for their love of personalized options, and they also desire real-life experiences outside their digital lives. Here’s how two beverage brands have crafted market strategies to appeal to these Millennial preferences. Coca-Cola Freestyle: Two Billion Beverages Served In 2010, the world’s largest beverage company, with 20 brands that produce over $1 billion... Read more »

good2grow’s ‘Healthy Fun’ Market Strategy Wins with Millennial Moms

good2grow’s ‘Healthy Fun’ Market Strategy Wins with Millennial Moms
For Mom, serving juice to her child has become a bit of a sticky subject. Pediatricians recommend no more than 6-12 ounces of 100% fruit juice each day, and they suggest offering whole fruit instead. Meanwhile, kids love juice. Kids’ brand good2grow has made Mom’s decision easier by bringing these competing interests together with its... Read more »

Walgreens Draws Urban Millennial Consumers for Convenient Trips with Chicago Flagship Store

Walgreens Draws Urban Millennial Consumers for Convenient Trips with Chicago Flagship Store
Wander into the flagship Wrigley Building Walgreens, and you may do a double take just to make sure you’re really in a drugstore. The cleverly designed store features freshly made sushi and soup, an expansive Beer Cave, a bar for creating custom juices, smoothies and milkshakes, along with appealing displays of popular cosmetic brands. Walgreens... Read more »
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From Egg McMuffin to Eastman Egg: America’s Insatiable Appetite for Breakfast Sandwiches Keeps Growing

From Egg McMuffin to Eastman Egg: America’s Insatiable Appetite for Breakfast Sandwiches Keeps Growing
For on-the-go consumers who can’t eat breakfast at home, breakfast sandwiches are a popular choice. In 2013, NPD noted that breakfast sandwiches made the Top 10 list for both at home and away from home morning foods. There are many reasons for breakfast sandwich popularity, including taste, portability, ease of eating, a satisfying and filling... Read more »

Motorola Mobility: A Workplace Designed for Collaboration

Motorola Mobility: A Workplace Designed for Collaboration
The Continuing Influence of Millennial Workplace Sensibilities Recently, I enjoyed visiting Motorola Mobility’s space in Chicago’s Merchandise Mart.  The expansive, 600,000 square-foot space is carefully designed to encourage collaboration among work teams and to stimulate creativity.  Motorola Mobility, the established mobile-device brand recently acquired by Lenovo, has moved 2,400 employees into the new facility. Steve... Read more »

Amazon Tests a Millennial Market Strategy with its First-Ever Retail Store

Amazon Tests a Millennial Market Strategy with its First-Ever Retail Store
Amazon and Purdue raised some eyebrows in February with the opening of Amazon’s first-ever retail store, located on the university campus. The store is a pick-up and drop-off location for Amazon Student and Prime members, offering free one-day pickup for textbooks, school supplies and anything else offered by Amazon. When Purdue announced the move on... Read more »
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Millennials in the Workplace: More Collaboration, Less Private Space

Millennials in the Workplace: More Collaboration, Less Private Space
Workplaces are currently experiencing a dramatic transformation, led by the upcoming Millennial workforce majority. As I explored previously in “Millennials in the Workplace: More Engagement, Less Powerpoint,” Millennials are looking for more engagement and collaboration in a work setting. In most industries, the need to attract and retain Millennial-age employees is leading to an increase... Read more »

Is Your Brand Targeting Millennial Mom ‘Drifters’ or ‘Planners?’

Is Your Brand Targeting Millennial Mom ‘Drifters’ or ‘Planners?’
Millennial Moms are the focus of many brand marketers, and for good reason.  With the average age of First Time Mom in the US now at 25, the critical first-time mom group is primarily Millennials. While there are differences in age by ethnic background and income level, the fact remains that most first time moms... Read more »

Off to College and At College: The Growing Market of 11 Million Millennial Full-Time Students and their Parents

Off to College and At College: The Growing Market of 11 Million Millennial Full-Time Students and their Parents
Across the US, an estimated 21 million students will be enrolled in college in 2014, up from 15 million in 2000 according to the National Center of Education Statistics; 11 million of those students are full-time undergraduates, and approximately 3 million are headed off to college for the first time. While “Back to School” is... Read more »
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How Law Schools are Getting Their Groove Back

How Law Schools are Getting Their Groove Back
Julia Brady, Principal at Perceptive Strategies, is guest author for this article on the evolution of law schools. Brady is a brand strategy consultant who has developed growth strategies for leading consumer, healthcare and higher education brands including Gatorade, Quaker Oatmeal, The University of Chicago Booth School of Business and NorthShore University HealthSystem. While many... Read more »
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