Posts tagged "Marketing to Kids"

Family Time Doesn’t Top Kids’ Lists

Family Time Doesn’t Top Kids’ Lists
Moms and dads place a high priority on parenting and family time, and they have increased their time from previous generations.  In 2011, the Pew Research Center found mothers are spending 40% more time on childcare compared to 1965, while fathers had a 160% increase over the same timeframe.  According to Eli Finkel, a professor... Read more »

Kraft’s Capri Sun Reaches Kids with Lightning Speed

Kraft’s Capri Sun Reaches Kids with Lightning Speed
The new marketing rhythm is in action with Kraft’s Capri Sun brand, which recently launched a strategic marketing partnership with Nickelodeon and a comprehensive promotional campaign in three months. I caught up with Brian Keefe, Senior Vice President, Insight Promotions, LLC and one of Kraft’s marketing vendors who stated: “This execution was lightning-fast. What normally... Read more »

Summer Camp Planning Segmentation: The Early Birds, The Spring Break Planners & The Last Minute Crowd

Summer Camp Planning Segmentation: The Early Birds, The Spring Break Planners & The Last Minute Crowd
Eleven million children attend summer camp each year, according to the American Camp Association. Over spring break, many parents and their children are making their plans. This week gives them time to discuss priorities and interests, and to research the various summer camp options.  I spoke with Angela Allyn, Senior Program Coordinator for the City... Read more »
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Some Kids Like it Hot: Bland Isn’t Better When it Comes to Snacking

Some Kids Like it Hot: Bland Isn’t Better When it Comes to Snacking
Spicy Flavor Trend Rewards Brands that Avoid Bland When Marketing to Mom and Kids There’s a tendency to stereotype children as preferring bland flavors—think pasta with butter, Cheerios and applesauce. But children six and older actually appreciate more diverse flavor profiles, proven by the immense popularity of spicy snack foods like Takis and Flamin’ Hot... Read more »

Healthy Eating: Cool for Kids and Moms

Healthy Eating: Cool for Kids and Moms
January represents a high water mark in the U.S. for adults starting new diet and exercise regimens (or at least forming resolutions to do so).  And we started to experience the annual onslaught of advertising designed to capture these weight-focused consumers’ dollars from a range of food and beverage, exercise, and diet brands as soon... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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