Posts tagged "Marketing to Guys"

At the Grill and in the Kitchen, Men Are Cooking it Up Cross-Generationally

At the Grill and in the Kitchen, Men Are Cooking it Up Cross-Generationally
Men Stepping Up for Thanksgiving and Other Holidays With Thanksgiving just around the corner, my thoughts are turning more frequently to cooking and meal preparation.  In 2013, I had the pleasure of sharing consumer insights trends with the Butterball team, who had just welcomed the first men as official brand spokespersons. The Butterball brand recognized... Read more »
By Michal Clements,
November 18, 2015 at 7:00 am
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Will Men Be More Profitable Grocery Customers?

Will Men Be More Profitable Grocery Customers?
As Men Shop and Cook More, Will They Spend More Freely than Women? In recent years, men have been stepping up with more grocery shopping and cooking activity. For example, Schnuck’s reported that 6% more men were the Primary Grocery Shopper compared to 5 years ago.  Another study found that Gen X men go grocery... Read more »
By Michal Clements,
December 11, 2013 at 7:00 am
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How Kraft Velveeta’s Brand Succeeded with Breakthrough Innovation to Millennials and Men

How Kraft Velveeta’s Brand Succeeded with Breakthrough Innovation to Millennials and Men
Velveeta is an iconic brand with a powerful equity.  Historically, the brand’s core consumer has included moms who incorporate Velveeta into family favorite recipes.  And, for many younger consumers, the Velveeta brand conjures up fond childhood memories of these warm meals. Still, you might be surprised that in recent years, this brand has selected young... Read more »
By Michal Clements,
March 6, 2013 at 7:00 am
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How Gaming and ‘Guy Time’ Connect the Slim Jim Brand with Its Target: Millennial Guys

How Gaming and ‘Guy Time’ Connect the Slim Jim Brand with Its Target: Millennial Guys
ConAgra Foods’ Slim Jim brand had a marketing epiphany—by marketing to its sweet spot of guys 19 to 29 who are at the onset of adult responsibility, they would appeal to guys that are both younger (12-18) and older than this sweet spot (30-39). From the ages of 12 to 17, guys aspire to be... Read more »
By Michal Clements,
January 16, 2013 at 7:00 am
• 1 comment
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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