Tag: Marketing Opportunities

CREtech Explores Self Driving Cars, Flexible Workspace and More at Los Angeles Event

CREtech Explores Self Driving Cars, Flexible Workspace and More at Los Angeles Event
Turning Parking Garages into Office Space and Blurring the Line Between Retail and Office CREtech recently held its annual Los Angeles regional event at the Fashion Theater. CREtech CEO Michael Beckerman opened the event, welcoming attendees to the CREtech community, whose mission is to bring together the commercial real estate and tech communities. As evidence of... Read more »

Mature and Resourceful Gen Z is Already Making the World a Better Place

Mature and Resourceful Gen Z is Already Making the World a Better Place
At the start of fall semester about four years ago, Dr. Corey Seemiller was introducing her syllabus to a freshman class at Wright State University. This fresh crop of first-year college students represented the oldest members of Gen Z. Dr. Seemiller told the class they would be required to volunteer for community service, and she... Read more »

In an Omnichannel World, What Value Does Your Physical Branch Provide?

In an Omnichannel World, What Value Does Your Physical Branch Provide?
Omnichannel business models have evolved as a way to provide a unified customer experience in a world of diverse communication channels, like in-person, over the phone, online and mobile. As consumers expect more ability to learn and purchase online, the role of the physical branch location must adapt. A good example that I heard of... Read more »
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For This LA Office, Panera Bread Doesn’t Deliver

For This LA Office, Panera Bread Doesn’t Deliver
Panera Bread Catering lunch boxes have always been one of my favorite options for a working lunch in the office. Over the years, I’ve personally enjoyed getting the sandwich, side dish and cookie, with the quality bread and ingredient combinations that go beyond the basics. To me, the quality food experience helps set the tone... Read more »

Millennials Say AT&T’s Hold Music Actually Helps Them Look Forward to Conference Calls

Millennials Say AT&T’s Hold Music Actually Helps Them Look Forward to Conference Calls
Smiling and a positive outlook can help with your stamina and performance, according to neuroscience research. If you are like me, you’ve probably spent a fair amount of time dialing into conference calls and waiting for other participants and/or the host to arrive, essentially on hold. And maybe you’re not smiling while you’re waiting. Maybe,... Read more »

Patients Take Control with Retail Health Care

Patients Take Control with Retail Health Care
Retail Health Clinics, Self-Care with OTC Meds, and Pharmacist Counseling Often Replace Primary Care Physicians If you experience difficulty getting timely access to your doctor, you’re not alone. A Commonwealth Fund Survey reports that 73% of Americans feel the same way. Over the last two decades, several market forces have aligned to bring health care... Read more »
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What You Need to Know About Gen Z Right Now

What You Need to Know About Gen Z Right Now
Fresh from my panel at the Marketing to Gen Z Conference in New York, I reached out to several business contacts that I thought would be eager to hear about this up-and-coming generation. Instead, I was met by assumptions and a lack of curiosity about these consumers born between 1996-2010. My main takeaway for my... Read more »

What Brands Will Help Supermarkets Meet Consumer Demand for Fresh Prepared Food?

What Brands Will Help Supermarkets Meet Consumer Demand for Fresh Prepared Food?
This $29 Billion Market is Growing at an Impressive 9 to 11% The Prepared Foods or Deli area, classified as Supermarket Foodservice, is the overall fastest growing area in the foodservice channel, according to Technomic data from 2011 to 2015. Specifically, Supermarket Foodservice grew at a 4-year average of 11%, which is nearly double the... Read more »

Post-Millennial Generation Z Has Arrived! Is Your Market Strategy Ready?

Post-Millennial Generation Z Has Arrived! Is Your Market Strategy Ready?
What You Can Learn from College Campuses Already Experiencing the Newest Generation of Adults For many of my clients, Millennial moms, dads and childless adults are a critical marketing focus for their companies. With an average age of first-time mom in the United States of 26 in 2014, this means that many Millennials are now... Read more »
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From Cauliflower to Tomatoes, Fresh Innovation Spurs Growth in Produce

From Cauliflower to Tomatoes, Fresh Innovation Spurs Growth in Produce
Dollar growth in the fresh departments in Grocery Stores was 5.5% compounded annually from 2012-2015, eclipsing growth in frozen (0.5%), grocery (1.6%) and dairy (2.4%) according to Nielsen’s recent produce-focused study. Unit growth has also been a strong 3% or more in most fresh areas (including produce, deli, bakery, and seafood) from 2014 to 2105.... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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