Posts tagged "Marketing Opportunities"

Does Your Brand Tap into the Power of Sages?

Does Your Brand Tap into the Power of Sages?
Boomers Have More Time and Money and are Easier to Engage Five-time author and Purdue professor Carolyn Boiarksy had a brainstorm last year: Baby Boomers love to get together, and they have money and time to do so. Organizations that provide these opportunities can benefit from the participation, engagement and loyalty of Boomers. Boiarksy’s observation... Read more »

The New $19 Billion Education Market: 38 Million Grandparents Giving the Gift of Education

The New $19 Billion Education Market: 38 Million Grandparents Giving the Gift of Education
In the past year, I’ve had multiple in-depth conversations with moms and dads about the choice of elementary, middle school or high school for their children.  These are parents who have concluded that their child needs something different from their local public school, and are fortunate enough to be able to afford a private school... Read more »

Forget What You Were Taught: The New Marketing Rhythm

Forget What You Were Taught: The New Marketing Rhythm
I was chatting recently with a friend who is the CMO of a leading CPG (consumer packaged good) food brand, and he mentioned that much of the training he received when starting out has been turned upside down in today’s marketing practice.  Specifically, getting the execution exactly correct is no longer highly valued, yet it’s... Read more »
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How Procter and Gamble Sniffed Out New Markets

How Procter and Gamble Sniffed Out New Markets
Segmenting for Scent-Lovers Reaches 40% of Consumers When Procter & Gamble first launched Febreze as an odor-eliminating product, it failed. In The Power of Habit, Charles Duhigg relates the story of how Febreze came back. Consumer psychologists learned that consumers didn’t just want to eliminate odors—they craved a sense of accomplishment from making their environments... Read more »

4-H Families: a Hidden Marketing Opportunity

4-H Families: a Hidden Marketing Opportunity
4-H families represent an untapped growth market and hidden marketing opportunity for many brands, products and services. Very few marketing strategies target this market segment, although there are many that could directly benefit from appealing to 4-H families. Across the country, six million youth and their families are members of 4-H, “the nation’s largest youth... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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