Posts tagged "Market Segmentation"

Which Millennials? Selling to the Stereotype Ignores Realities for Many of These 75 Million Consumers

Which Millennials? Selling to the Stereotype Ignores Realities for Many of These 75 Million Consumers
A recent SNL skit on Millennials humorously portrays the workplace generation gap, with Millennials (defined as “twenty-somethings”) expressing their expectations for career advancement. What A Difference 5 Years Can Make Often overlooked, however, is that during their 20s, Millennials transition through dramatically different lifestages. By the time they are 25-29, fully 45% of women are... Read more »

The Future of Marketing to Kids: How Disney’s ‘Frozen’ Won Over a Surprising Segment

The Future of Marketing to Kids: How Disney’s ‘Frozen’ Won Over a Surprising Segment
Brands in the kids’ space have historically known how to appeal to both girls and boys using a particular set of market strategies and marketing tactics. But recent observations surrounding Disney’s Frozen suggest we need to revisit some of this “common sense” moving forward. What once would have been classified as a “girls’ movie,” appeals... Read more »

Comfort Seekers? Fashion Apparel Retail Expert Identifies Surprising Millennial Consumer Segments

Comfort Seekers? Fashion Apparel Retail Expert Identifies Surprising Millennial Consumer Segments
Many fashion retail executives think their competitive edge with Millennials will be found in offering the latest fashion. Retailing expert and Waypoint Partners principal Judy Harrison has surprising research that proves otherwise. While developing growth strategies for a fashion apparel brand, Harrison found that women ages 15-25 divide into three primary segments—and fashion-forward women comprise... Read more »
Advertisement:

Beauty Enthusiast Loyalty Blooms into 20% Sales Growth for ULTA Beauty

Beauty Enthusiast Loyalty Blooms into 20% Sales Growth for ULTA Beauty
Beauty is big and growing—this $60.58 billion industry has doubled since 2003. Women are very interested in learning about and trying new techniques and products. On YouTube, Beauty is the #2 channel, after music. Beauty is also democratic—92% of YouTube video views are for individual ‘vloggers,’ not corporate or brand-sponsored content. Women want authentic recommendations.... Read more »

How Intuit is Turning Technology Innovations and 100k ProAdvisors into Global Growth

How Intuit is Turning Technology Innovations and 100k ProAdvisors into Global Growth
Intuit’s Global B2B Market Strategy Brings QuickBooks to the World Intuit, along with its QuickBooks brand, is known for turning customer insights and technology advances into smart market strategy. Using the power of cloud computing and software as a service (SaaS), Intuit has been able to rapidly expand into global markets. In the last 18... Read more »

10 Quick Facts Marketers Should Know About 10 Million Stay-at-Home Moms

10 Quick Facts Marketers Should Know About 10 Million Stay-at-Home Moms
Stay-at-Home Moms are a Growing Group The recent news about stay-at-home moms is that they are a growing group, with 29% of moms with kids less than 18 are staying at home, according to a Pew Research Center trends report. This 29% represents an increase from 1999, when 23% of moms stayed at home and... Read more »
Advertisement:

Can You Feel It? The Market Strategy of Texture Segmentation

Can You Feel It? The Market Strategy of Texture Segmentation
Segmenting with Texture is a Growing Market Strategy Element In the food and beverage market, strategy is becoming increasingly focused on texture. “Over one-quarter (27%) of the best-selling new U.S. foods and beverages launched in 2012 carried a texture claim,” according to the Institute of Food Technologists’ 2013 New Product Pacesetters Report. The common preference... Read more »

Aligned Modern Health Brand Rides the Tailwinds of a $30B Market

Aligned Modern Health Brand Rides the Tailwinds of a $30B Market
Alternative healthcare (as defined to include chiropractic, acupuncture, massage, yoga, meditation, nutrition counseling and other services) was a $30B market in 2013 the United States. Globally, the market was estimated at $115B in 2012 by Global Industry Analysts. One alternative healthcare provider, Aligned Modern Health, is bringing differentiated services, high quality retail locations, and powerful... Read more »

Will Men Be More Profitable Grocery Customers?

Will Men Be More Profitable Grocery Customers?
As Men Shop and Cook More, Will They Spend More Freely than Women? In recent years, men have been stepping up with more grocery shopping and cooking activity. For example, Schnuck’s reported that 6% more men were the Primary Grocery Shopper compared to 5 years ago.  Another study found that Gen X men go grocery... Read more »
Advertisement:

Slice it Up: B2B Segmentation Strategy in the Global Food Industry

Slice it Up: B2B Segmentation Strategy in the Global Food Industry
When a firm has a product capable of being marketed to the food industry as a whole, developing a segmentation strategy is the only way to succeed. This year, a global food supplier asked us to work with them to identify the most attractive B2B customer target segments and specific firms within the global food... Read more »
  • ChicagoNow is full of win

    Welcome to ChicagoNow.

    Meet our bloggers,
    post comments, or
    pitch your blog idea.

  • Advertisement:
  • Meet The Blogger

    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

  • Subscribe to the Market Strategist

  • Categories

  • Tags

  • Latest on ChicagoNow

  • Advertisement: