Posts tagged "LUNA"

Partner Power: a Strong Marketing Strategy

Partner Power: a Strong Marketing Strategy
How Diverse Brands Partner with Fit4Mom to Help Mom Reach Her Fitness Goals – and Build Their Business Moms of infants and toddlers unsurprisingly have a keen focus on their child’s physical development, but marketing professionals should note that personal physical fitness is also an important goal for Mom. She may need to get back... Read more »

6 Hot-Button Areas for Marketing to Mom Strategies

6 Hot-Button Areas for Marketing to Mom Strategies
Marketing professionals should be knowledgeable about six key priorities that moms care about— in my book Tuning Into Mom, I call these Mom’s Hot Buttons. Our research for the book quantitatively shows that these topics hold the greatest interest for moms and correspond well to their purchase areas. Marketing strategists can benefit by adjusting their... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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