Posts tagged "Kraft"

Kraft’s Capri Sun Reaches Kids with Lightning Speed

Kraft’s Capri Sun Reaches Kids with Lightning Speed
The new marketing rhythm is in action with Kraft’s Capri Sun brand, which recently launched a strategic marketing partnership with Nickelodeon and a comprehensive promotional campaign in three months. I caught up with Brian Keefe, Senior Vice President, Insight Promotions, LLC and one of Kraft’s marketing vendors who stated: “This execution was lightning-fast. What normally... Read more »

The Balancing Act: Marketing to Moms AND Dads

The Balancing Act: Marketing to Moms AND Dads
As we’ve discussed before in my article “I am Dad, Hear Me Roar,”, the vast majority of dads today are involved with parenting, along with household responsibilities and chores. The Marketing to Moms Coalition State of the American Moms 2012 Report looked at parenting priorities of moms and dads and found high levels of agreement... Read more »

I am Dad, Hear Me Roar

I am Dad, Hear Me Roar
Why Brands Are Paying Attention as Dads, Led by Gen X Dads, Take on More Parenting and Household Responsibilities Like Cooking There’s no doubt that moms see themselves in the lead for a wide variety of parenting and household responsibilities.  And for many years, it was taken for granted that Mom was the primary household... Read more »
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How Kraft Velveeta’s Brand Succeeded with Breakthrough Innovation to Millennials and Men

How Kraft Velveeta’s Brand Succeeded with Breakthrough Innovation to Millennials and Men
Velveeta is an iconic brand with a powerful equity.  Historically, the brand’s core consumer has included moms who incorporate Velveeta into family favorite recipes.  And, for many younger consumers, the Velveeta brand conjures up fond childhood memories of these warm meals. Still, you might be surprised that in recent years, this brand has selected young... Read more »

Kraft’s Breakthrough Innovation with Mio: Marketing to Millennials

Kraft’s Breakthrough Innovation with Mio: Marketing to Millennials
How Kraft’s Mio Brand Built a $200 Million+ Business and Became a Breakthrough Innovation Leader with Marketing to Millennials You probably have known Kraft’s leading beverage and flavor brands such as Jell-O, CapriSun, Tang and Kool-Aid for years.  Since these iconic brands are one of Kraft’s greatest strengths, you might expect that any new flavored... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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