Posts tagged "KidSay"

Family Time Doesn’t Top Kids’ Lists

Family Time Doesn’t Top Kids’ Lists
Moms and dads place a high priority on parenting and family time, and they have increased their time from previous generations.  In 2011, the Pew Research Center found mothers are spending 40% more time on childcare compared to 1965, while fathers had a 160% increase over the same timeframe.  According to Eli Finkel, a professor... Read more »

Some Kids Like it Hot: Bland Isn’t Better When it Comes to Snacking

Some Kids Like it Hot: Bland Isn’t Better When it Comes to Snacking
Spicy Flavor Trend Rewards Brands that Avoid Bland When Marketing to Mom and Kids There’s a tendency to stereotype children as preferring bland flavors—think pasta with butter, Cheerios and applesauce. But children six and older actually appreciate more diverse flavor profiles, proven by the immense popularity of spicy snack foods like Takis and Flamin’ Hot... Read more »

Healthy Eating: Cool for Kids and Moms

Healthy Eating: Cool for Kids and Moms
January represents a high water mark in the U.S. for adults starting new diet and exercise regimens (or at least forming resolutions to do so).  And we started to experience the annual onslaught of advertising designed to capture these weight-focused consumers’ dollars from a range of food and beverage, exercise, and diet brands as soon... Read more »
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Why iPad is #1 on Kids’ Wishlists for Toys/Games

Why iPad is #1 on Kids’ Wishlists for Toys/Games
iPhone Ranks as the #2 Toy Kids Want Apple’s iPad, iPhone and iPod Touch are the family favorites for 2012, reports child market research experts KidSay in their Trend Tracker 2012 report. This trend is a significant change from 2010, when the iPod Touch had strong competition from Nintendo and PlayStation: Terence Burke, Vice President... Read more »
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