Posts tagged "Kellog's"

Innovation behind Focused Market Segmentation Yields Strong Business Performance for Special K Cracker Chips

Innovation behind Focused Market Segmentation Yields Strong Business Performance for Special K Cracker Chips
Chris Casey, Nielsen’s Senior Vice President Global Consumer Strategy and Global Innovation Practice, recently identified several high-growth brands that are showing good promise for winning the Nielsen Breakthrough Innovation Award in 2013.  According to the Nielsen Breakthrough Innovation webinar held on Dec. 14, 2012, one of the brands ‘to watch’ is Kellogg’s Special K Cracker... Read more »

Kellogg’s Frosted Flakes Exercises Marketing Strategies To Engage Mom and Her Active Child

Kellogg’s Frosted Flakes Exercises Marketing Strategies To Engage Mom and Her Active Child
One of Mom’s most important concerns for her child involves exercise and sports. Kellogg’s Frosted Flakes is a food brand that builds promoting exercise into its marketing strategies that appeal to Mom and her child alike. Other brands can draw inspiration from this case study to help them incorporate exercise and sports into their own... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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