Posts tagged "jcpenney"

It’s Picture Time! How JCP Portraits Appeals to Mom, Chief Memory Officer, Just in Time for the Holidays

It’s Picture Time! How JCP Portraits Appeals to Mom, Chief Memory Officer, Just in Time for the Holidays
Family portraits have long been a staple of holiday gift giving. Beyond the standard framed 5×7 print for the grandparents, JC Penney’s JCP Portraits has begun styling itself as a more fashionable brand for holiday family portraits. JCP Portraits has long understood the popularity of portraits during the holidays. Their recent market segmentation appears to... Read more »

4-H Families: a Hidden Marketing Opportunity

4-H Families: a Hidden Marketing Opportunity
4-H families represent an untapped growth market and hidden marketing opportunity for many brands, products and services. Very few marketing strategies target this market segment, although there are many that could directly benefit from appealing to 4-H families. Across the country, six million youth and their families are members of 4-H, “the nation’s largest youth... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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