Tag: Innovations

Driving Innovation from B2B Market Research

Driving Innovation from B2B Market Research
Thinking Through the Role and Value of Multiple Perspectives, from End User to HQ Decision Maker When conducting B2B market research for clients that sell to larger organizations (e.g., those with more than 1000 employees), it’s typically a given that there are multiple decision makers involved in choosing a vendor or service. For example, some... Read more »

Surprise! Century-Old McCormick & Company Wins Amazon’s ‘Grocery Vendor of the Year’ Award

Surprise! Century-Old McCormick & Company Wins Amazon’s ‘Grocery Vendor of the Year’ Award
McCormick & Company Spices Up eCommerce with a Fast-Track Market Strategy One might expect Amazon’s Grocery Vendor of the Year to be a manufacturer of highly consumable items, like P&G. But the actual recent winner was unexpected: established herbs and spices brand McCormick & Company. The company’s fast-track ecommerce strategy launched just five years ago,... Read more »

Kodiak Cakes Disrupts the Sleepy Flapjacks Category with Delicious, Healthy Innovation

Kodiak Cakes Disrupts the Sleepy Flapjacks Category with Delicious, Healthy Innovation
Twenty years ago in Utah, the Clark family started selling “Kodiak Cakes Frontier Flapjack and Waffle Mix” to ski town gift shops. While that doesn’t sound particularly disruptive, it signaled the beginning of the wakeup call Kodiak Cakes was about to give to the sleepy flapjacks category, dominated by big, slow-moving brands. Today, Kodiak Cakes... Read more »
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In a Declining Market, Duracell Grows Share with Focused Market Strategy

In a Declining Market, Duracell Grows Share with Focused Market Strategy
Alkaline batteries aren’t exciting. They aren’t advanced. And they aren’t a growing market. But batteries also aren’t going away. Devices like remote controls, smoke alarms, flashlights and toys still use plenty of battery power. P&G’s Duracell looked on the bright side and deployed a market strategy designed to grow share, including product innovations, new partnerships... Read more »

Millennial Drinkers Enjoy ‘Farm Fresh Authenticity’ from Emerging $500M Hard Cider Market

Millennial Drinkers Enjoy ‘Farm Fresh Authenticity’ from Emerging $500M Hard Cider Market
On the strength of Millennials seeking local fare, authentic experiences and connections to the farms that grow their food, hard cider has catapulted from obscurity into a $500 million market. From 2012-3, cider volume sales increased over 60%. In 2014, sales grew another 49%. This year, growth is projected to continue at a +39% pace.... Read more »

Walgreens Draws Urban Millennial Consumers for Convenient Trips with Chicago Flagship Store

Walgreens Draws Urban Millennial Consumers for Convenient Trips with Chicago Flagship Store
Wander into the flagship Wrigley Building Walgreens, and you may do a double take just to make sure you’re really in a drugstore. The cleverly designed store features freshly made sushi and soup, an expansive Beer Cave, a bar for creating custom juices, smoothies and milkshakes, along with appealing displays of popular cosmetic brands. Walgreens... Read more »
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Innovation Leadership Series: Celebrate Learning

Innovation Leadership Series: Celebrate Learning
It has never been easier to be a lifelong learner than it is today.  Free, 24/7 access is available to classes on a wide variety of subjects through MOOCs (massive open online classes).  For example, for learners who need to brush up on business and management concepts for work, MOOC provider Coursera offers a range... Read more »

Innovation Leadership Series: Get Aligned

Innovation Leadership Series: Get Aligned
I recently caught up with Nancy Shea who shared her expertise on “Leading for Innovation” at the Innovation Leaders Forum in Boston on April 3, 2014.  Shea brings over fifteen years of transformational leadership experience, including traditional consumer products with leading B2C players such as Kraft, Pepsi and Ocean Spray, direct to consumer players and... Read more »

Discipline Builds Breakthrough Innovation Portfolios

Discipline Builds Breakthrough Innovation Portfolios
At Pennovations in Chicago, Bernhard Kappe of Pathfinder Software and the Chicago Lean Startup Circle spoke about the importance of getting customer and market input into the business plan.  As you can see, the visual he used to illustrate a plan’s first contact with customers neatly made his point that “No business plan survives First... Read more »
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    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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