Posts tagged "Identity Shift"

Alcatel-Lucent Pinpoints the B2B Marketing Sweet Spot

Alcatel-Lucent Pinpoints the B2B Marketing Sweet Spot
Alcatel-Lucent, the technology company named one of the world’s 50 most innovative companies by MIT Technology Review, is also a B2B marketing innovator. From reaching new target markets to developing innovative marketing campaigns, the company moves quickly to address new opportunities. I learned about some of the latest B2B marketing strategies the organization is employing... Read more »

Mass Effect 3 (ME3) vs. College Choice

Why Do Male Teens Seem More Interested in the Outcome of ME3 (a Virtual Future) Than Their Plans for College (Actual Future)? For college-bound teens, the beginning of April is when the college decision process should be top-of-mind for them and their peers. The long-awaited acceptance letters are finally arriving, and the big decision of,... Read more »
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    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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