Posts tagged "Hot Mama"

Deep Consumer Insights at the Foundation of Business Growth Strategy, Not Just for the Marketing Team

Deep Consumer Insights at the Foundation of Business Growth Strategy, Not Just for the Marketing Team
Hot Mama, the retail chain dedicated to meeting the needs of fashion conscious moms, is a great example of a business that has succeeded in today’s challenging retail environment by focusing on a core customer target, understanding their needs and developing business strategies to meet those needs.  Their deep knowledge of the target customer was... Read more »

Hot Mama: the Fashion Brand Focusing on the Fashion Conscious Mom Market

From the time a new baby enters a woman’s world, she is advised to take care of herself: nap when the baby naps; eat well and stay hydrated, especially when nursing; let your friends baby you the first week of so of your child’s life; do not be afraid to ask for help. For most... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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