Posts tagged "Holidays"

At the Grill and in the Kitchen, Men Are Cooking it Up Cross-Generationally

At the Grill and in the Kitchen, Men Are Cooking it Up Cross-Generationally
Men Stepping Up for Thanksgiving and Other Holidays With Thanksgiving just around the corner, my thoughts are turning more frequently to cooking and meal preparation.  In 2013, I had the pleasure of sharing consumer insights trends with the Butterball team, who had just welcomed the first men as official brand spokespersons. The Butterball brand recognized... Read more »

Why iPad is #1 on Kids’ Wishlists for Toys/Games

Why iPad is #1 on Kids’ Wishlists for Toys/Games
iPhone Ranks as the #2 Toy Kids Want Apple’s iPad, iPhone and iPod Touch are the family favorites for 2012, reports child market research experts KidSay in their Trend Tracker 2012 report. This trend is a significant change from 2010, when the iPod Touch had strong competition from Nintendo and PlayStation: Terence Burke, Vice President... Read more »

It’s Picture Time! How JCP Portraits Appeals to Mom, Chief Memory Officer, Just in Time for the Holidays

It’s Picture Time! How JCP Portraits Appeals to Mom, Chief Memory Officer, Just in Time for the Holidays
Family portraits have long been a staple of holiday gift giving. Beyond the standard framed 5×7 print for the grandparents, JC Penney’s JCP Portraits has begun styling itself as a more fashionable brand for holiday family portraits. JCP Portraits has long understood the popularity of portraits during the holidays. Their recent market segmentation appears to... Read more »
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Halloween is the Hot Holiday for Mom - Up 10.7% to $8B in 2012

Halloween is the Hot Holiday for Mom - Up 10.7% to $8B in 2012
Look around the neighborhood, and you will see that decorating for Halloween is becoming as popular for families as dressing up the house for the holidays. This year, Halloween spending will grow 10.7% to reach a record-setting $8.0 billion, as reported by Ibis World. Halloween decorations represent the largest year-on-year growth, increasing 23.7% from 2011.... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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