Posts tagged "Growth Strategy"

Fisher Brand Nuts Stand Up to the Competition

Fisher Brand Nuts Stand Up to the Competition
When a brand innovates to solve problems and appeal to both consumers and retailers, it has the opportunity to really stand up to the competition. The recent packaging launch and supporting marketing campaign from John B. Sanfilippo & Son for the Fisher brand of recipe nuts provides an excellent example of stand out benefits. John... Read more »

Why a Focused Product Portfolio was Critical to Talking Rain’s Sparkling ICE $350 MM+ Brand

Why a Focused Product Portfolio was Critical to Talking Rain’s Sparkling ICE $350 MM+ Brand
Nielsen’s Breakthrough Innovation Report 2013 named the Talking Rain Sparkling ICE brand as a winner with a “Marathoner” activation strategy. The brand posted two-year revenues in excess of $200 million, and the brand is reportedly on course this year for over $350 million is sales. According to Nielsen’s report: “Marathoners take a more deliberate approach.... Read more »

Deep Consumer Insights at the Foundation of Business Growth Strategy, Not Just for the Marketing Team

Deep Consumer Insights at the Foundation of Business Growth Strategy, Not Just for the Marketing Team
Hot Mama, the retail chain dedicated to meeting the needs of fashion conscious moms, is a great example of a business that has succeeded in today’s challenging retail environment by focusing on a core customer target, understanding their needs and developing business strategies to meet those needs.  Their deep knowledge of the target customer was... Read more »
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Segmenting for Success: Understanding the Consumer at a Deep Level as a Foundation for Strategy and Go to Market Actions

Segmenting for Success: Understanding the Consumer at a Deep Level as a Foundation for Strategy and Go to Market Actions
Is growing a business simple?  Is positioning a brand straightforward?  Can a ‘so-so’ job of meeting the needs of all consumers or customers lead to success? No. Today’s slowly recovering economy makes understanding consumers on a deeper level even more important.  Yet today we see more brands and companies who want to skip over the... Read more »

How Walgreens' "Take Care" Clinics Are Like Apple Stores for Moms

How Walgreens' "Take Care" Clinics Are Like Apple Stores for Moms
Walgreens’ Take Care Clinics are the result of a successful, customer-targeted business strategy. And, one of the high priority customer targets for Take Care Clinics is moms. Walgreens has taken an Apple Store approach to healthcare, providing appointments or walk-in visits at convenient hours, check-in upon arrival, and– most importantly– they “take care” of the... Read more »

4-H Families: a Hidden Marketing Opportunity

4-H Families: a Hidden Marketing Opportunity
4-H families represent an untapped growth market and hidden marketing opportunity for many brands, products and services. Very few marketing strategies target this market segment, although there are many that could directly benefit from appealing to 4-H families. Across the country, six million youth and their families are members of 4-H, “the nation’s largest youth... Read more »
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iPhone Mom: Apple’s Marketing Strategies Win Mom’s Love

iPhone Mom: Apple’s Marketing Strategies Win Mom’s Love
Nielsen reports that 54% of moms own a smartphone, which makes them above-average users—and that number seems to be growing. Apple is the company that is most responsible for this huge new growth market in technology. Known for its innovative technology interfaces, Apple’s products are so user-friendly that toddlers can use them.  In fact, there... Read more »

The Growth Strategy of Shrinking Portions

The Growth Strategy of Shrinking Portions
77 Million Reasons to Target Moms in Food Marketing Strategy There are over 77 million moms of children up to age 29 in the United States today, and beyond being major purchasers and influencers for their families, they represent a significant consumer group for their own needs and wants. I recently focused on Mom’s purchasing... Read more »

Taking the Healthy Approach When Marketing to Moms

Taking the Healthy Approach When Marketing to Moms
“Healthy eating” is a popular growth strategy and focus area for innovation, especially when appealing to moms. Moms represent America’s most powerful consumer, directly in control of $2.4 trillion in the U.S., in addition to her significant influence with her children—including her older children. Since “healthy” can mean anything from vitamins and minerals to organic... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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