Effective B2B Branding and Naming: An Under-Recognized Asset
It’s well known that B2C companies expend considerable effort on branding and naming, both for new products and for the company overall.  In my experience, however, B2B companies often consider branding and naming as relatively unimportant and fail to consider the strategic benefits from B2B branding and naming. About two years ago, we had the... Read more »