Posts tagged "Gaming"

How Gaming and ‘Guy Time’ Connect the Slim Jim Brand with Its Target: Millennial Guys

How Gaming and ‘Guy Time’ Connect the Slim Jim Brand with Its Target: Millennial Guys
ConAgra Foods’ Slim Jim brand had a marketing epiphany—by marketing to its sweet spot of guys 19 to 29 who are at the onset of adult responsibility, they would appeal to guys that are both younger (12-18) and older than this sweet spot (30-39). From the ages of 12 to 17, guys aspire to be... Read more »

Mass Effect 3 (ME3) vs. College Choice

Why Do Male Teens Seem More Interested in the Outcome of ME3 (a Virtual Future) Than Their Plans for College (Actual Future)? For college-bound teens, the beginning of April is when the college decision process should be top-of-mind for them and their peers. The long-awaited acceptance letters are finally arriving, and the big decision of,... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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