Posts tagged "Food & Nutrition"

Triple Crown Win: Partnership Pays Out for Kellogg, Target and Starbucks

Triple Crown Win: Partnership Pays Out for Kellogg, Target and Starbucks
When Kellogg’s Special K, Starbucks VIA and Target teamed up to offer a special promotion to a key demographic, the results were impressive. Brian Keefe, Senior Vice President and Scott Weller, Director of Client Solutions at Insight Promotions, LLC explain why: “This strategic partnership reaches the status of legend. The program was wildly successful, with... Read more »

Teens Say Ditch the Dinner Table. Snacking is the New Conversation-Starter.

Teens Say Ditch the Dinner Table. Snacking is the New Conversation-Starter.
Teens Prefer Connecting with Parents During Casual Snack-Time, Opening New Marketing Opportunities The most important priority for mom is her relationship with her child, yet the reality is time spent together diminishes in the teen years.  The family dinner in particular comes under pressure with teen’s schedules: extracurriculars, jobs, and long days at school.  All... Read more »

Kraft’s Capri Sun Reaches Kids with Lightning Speed

Kraft’s Capri Sun Reaches Kids with Lightning Speed
The new marketing rhythm is in action with Kraft’s Capri Sun brand, which recently launched a strategic marketing partnership with Nickelodeon and a comprehensive promotional campaign in three months. I caught up with Brian Keefe, Senior Vice President, Insight Promotions, LLC and one of Kraft’s marketing vendors who stated: “This execution was lightning-fast. What normally... Read more »
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Make it About Mom: Positioning Your Brand for Moms of Babies

Make it About Mom: Positioning Your Brand for Moms of Babies
Successfully positioning a product or service to moms of infants and toddlers requires specific recognition and appreciation of Mom’s role. A simplistic focus on the product or service benefit won’t resonate with this market. Your brand will need to make it about Mom. Tylenol has a recent marketing campaign that does a brilliant job of... Read more »

Be Your Own Man: What Brands Should Know About First-Time Dads

Be Your Own Man: What Brands Should Know About First-Time Dads
Dads are taking a more active role in the early years of their child’s development, including purchase decisions. As I wrote in “I am Dad, Hear Me Roar,”today’s dads, led by Gen X dads, are taking on more household duties and 40% see themselves as equally sharing parenting responsibilities with Mom. Brands that wish to... Read more »

Marketing to Moms: How NatureSweet Reaches America’s Most Powerful Consumer

Marketing to Moms: How NatureSweet Reaches America’s Most Powerful Consumer
NatureSweet, the incredibly successful company bringing small tomatoes to America’s tables, is a pioneer in produce marketing strategies. CEO Bryant Ambelang emphasized the importance of building a brand in the article, “NatureSweet Builds a $200 Million+ Premium Produce Brand.” Today, we’ll focus on NatureSweet’s marketing strategies. The company primarily targets the mom market using the... Read more »
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The Growth Strategy of Shrinking Portions

The Growth Strategy of Shrinking Portions
77 Million Reasons to Target Moms in Food Marketing Strategy There are over 77 million moms of children up to age 29 in the United States today, and beyond being major purchasers and influencers for their families, they represent a significant consumer group for their own needs and wants. I recently focused on Mom’s purchasing... Read more »

Taking the Healthy Approach When Marketing to Moms

Taking the Healthy Approach When Marketing to Moms
“Healthy eating” is a popular growth strategy and focus area for innovation, especially when appealing to moms. Moms represent America’s most powerful consumer, directly in control of $2.4 trillion in the U.S., in addition to her significant influence with her children—including her older children. Since “healthy” can mean anything from vitamins and minerals to organic... Read more »

One Way to Mom’s Heart is Through Her Family’s Stomachs: Food & Nutrition Marketing to Mom

One Way to Mom’s Heart is Through Her Family’s Stomachs: Food & Nutrition Marketing to Mom
The topic of food and nutrition is a critical, complex and, at times, contradictory hot-button area for moms—and it’s one that requires special research and concentration when marketing to moms. Marketing strategists must realize that food is very personal to Mom and her relationship with her child. For a mom, feeding her child is so... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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