Posts tagged "Facebook"

The New Year’s Networking Resolutions That Will Advance Women’s Careers

The New Year’s Networking Resolutions That Will Advance Women’s Careers
Women are social by nature, and it’s one of our strengths we can bring to the workplace. But a recent comment from a friend gave me a wake-up call: “Women don’t pay enough attention to the social aspect of career advancement.” How can that be? Most women have a high capacity for social engagement in... Read more »

Make it About Mom: Positioning Your Brand for Moms of Babies

Make it About Mom: Positioning Your Brand for Moms of Babies
Successfully positioning a product or service to moms of infants and toddlers requires specific recognition and appreciation of Mom’s role. A simplistic focus on the product or service benefit won’t resonate with this market. Your brand will need to make it about Mom. Tylenol has a recent marketing campaign that does a brilliant job of... Read more »

B2B Marketing and Meeting Target Needs for Customers Across Generations

B2B Marketing and Meeting Target Needs for Customers Across Generations
Mitch Merz of family-owned Merz Farm Equipment, Inc. faces an interesting marketing challenge in his Nebraska farm dealership. Because farming is usually an inter-generational pursuit, he says: “We have to meet the needs of Grandpa, son and grandson— our marketing needs to work for a 70-year-old or a 20-year-old. We’ve also found that farming has... Read more »
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Global Agriculture Manufacturer AGCO Grows B2B Social Media Strategy

Global Agriculture Manufacturer AGCO Grows B2B Social Media Strategy
Global agriculture manufacturer AGCO owes a portion of its $10B in net sales to its progressive social media strategy. The company’s brands include Massey Ferguson, Challenger and Valtra, popular with farmers and farm machinery dealers around the world. For AGCO, social media strategy is all about connecting with their target audiences through thought leadership. Sue... Read more »

How Parents Use Facebook

How Parents Use Facebook
What Marketers Need to Know About Mom and Dad’s Most Popular Social Network In the world of social networks, Facebook is king with moms and dads, according to Marketing to Moms Coalition’s 2012 State of the American Mom report. 73% of moms and 68% of dads regularly use Facebook, compared with much lower usage for... Read more »

5 Reasons Why Mascots Are Particularly Relevant for Brands with Dual Mom/Child Targets

5 Reasons Why Mascots Are Particularly Relevant for Brands with Dual Mom/Child Targets
As you may have read in Ad Age, brand mascots are enjoying a new resurgence and offering more competitive advantage with the advent of digital media. I recently had the opportunity to speak with branding expert Colleen Fahey, US Managing Director of Sixieme Son, the audio branding agency, about the topic of mascots.  Colleen has... Read more »
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Sports Mom Marketing Strategies

Sports Mom Marketing Strategies
How Procter & Gamble is Marketing to Moms Procter & Gamble’s Febreze brand is in the midst of a marketing to moms campaign blitz with their “Mom vs. Stink” contest. Specifically, their marketing strategy targets “sports moms” with children in middle school or older. In our book, Tuning Into Mom, we emphasize how marketers often... Read more »

What’s Your Marketing Strategy for the Chief Memory Officer?

What’s Your Marketing Strategy for the Chief Memory Officer?
How Marketing Strategies Should Appeal to the Family’s Chief Memory Officer—Mom Moms usually take on the responsibility of being the family’s Chief Memory Officer. Mom makes plans to create memories, uses products and tools to capture memories and finds ways to share those memories– with friends and family today and her children in the coming... Read more »

It’s Decision Time for 1,000,000 College-Bound Seniors – How Can Schools Win?

It’s Decision Time for 1,000,000 College-Bound Seniors – How Can Schools Win?
Before May 1st, an estimated one million high school seniors will reach the end of their “College Decision Journey” and will make their final college decision. Here’s how I reached that figure. There are about 3.2 million high school seniors in the US, and about 60% of them enroll in a four year college, netting... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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