Posts tagged "Expert Marketing Strategy Interviews"

Why iPad is #1 on Kids’ Wishlists for Toys/Games

Why iPad is #1 on Kids’ Wishlists for Toys/Games
iPhone Ranks as the #2 Toy Kids Want Apple’s iPad, iPhone and iPod Touch are the family favorites for 2012, reports child market research experts KidSay in their Trend Tracker 2012 report. This trend is a significant change from 2010, when the iPod Touch had strong competition from Nintendo and PlayStation: Terence Burke, Vice President... Read more »

Taking the Healthy Approach When Marketing to Moms

Taking the Healthy Approach When Marketing to Moms
“Healthy eating” is a popular growth strategy and focus area for innovation, especially when appealing to moms. Moms represent America’s most powerful consumer, directly in control of $2.4 trillion in the U.S., in addition to her significant influence with her children—including her older children. Since “healthy” can mean anything from vitamins and minerals to organic... Read more »

One Way to Mom’s Heart is Through Her Family’s Stomachs: Food & Nutrition Marketing to Mom

One Way to Mom’s Heart is Through Her Family’s Stomachs: Food & Nutrition Marketing to Mom
The topic of food and nutrition is a critical, complex and, at times, contradictory hot-button area for moms—and it’s one that requires special research and concentration when marketing to moms. Marketing strategists must realize that food is very personal to Mom and her relationship with her child. For a mom, feeding her child is so... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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