Posts tagged "Education"

‘Stealth Veggies’ Are Good Enough for Mom, But May Not Cut the Mustard in School Cafeterias

‘Stealth Veggies’ Are Good Enough for Mom, But May Not Cut the Mustard in School Cafeterias
Stealth Vegetables Are a Proven Strategy for Moms In Tuning into Mom: Understanding America’s Most Powerful Consumer, we explore how many moms use the strategy of “hiding” vegetables in homemade meals and also purchase pre-made products like Pirate’s Veggie Booty to increase vegetable consumption among their children.  This was such a common strategy among moms... Read more »

The New $19 Billion Education Market: 38 Million Grandparents Giving the Gift of Education

The New $19 Billion Education Market: 38 Million Grandparents Giving the Gift of Education
In the past year, I’ve had multiple in-depth conversations with moms and dads about the choice of elementary, middle school or high school for their children.  These are parents who have concluded that their child needs something different from their local public school, and are fortunate enough to be able to afford a private school... Read more »

Innovation Leadership Series: Celebrate Learning

Innovation Leadership Series: Celebrate Learning
It has never been easier to be a lifelong learner than it is today.  Free, 24/7 access is available to classes on a wide variety of subjects through MOOCs (massive open online classes).  For example, for learners who need to brush up on business and management concepts for work, MOOC provider Coursera offers a range... Read more »
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How Law Schools are Getting Their Groove Back

How Law Schools are Getting Their Groove Back
Julia Brady, Principal at Perceptive Strategies, is guest author for this article on the evolution of law schools. Brady is a brand strategy consultant who has developed growth strategies for leading consumer, healthcare and higher education brands including Gatorade, Quaker Oatmeal, The University of Chicago Booth School of Business and NorthShore University HealthSystem. While many... Read more »

The Race is on to Segment for MOOCs: To the Victor Go the Spoils

The Race is on to Segment for MOOCs: To the Victor Go the Spoils
MOOCs have emerged as a disruptive force in  ‘traditional’ higher education.  A MOOC is a Massive Open Online Course allowing unlimited student enrollment through the internet. Coursera is one leading provider, encouraging participants to, “Take the world’s best courses, online, for free.” In a meetup held at Northwestern University on October 17th, four of the... Read more »

What Brands Need to Know about Segmenting First-Time Moms by Age

What Brands Need to Know about Segmenting First-Time Moms by Age
Much has been mentioned on the subject of first-time moms becoming older in the US. In 1980, the average age of the first-time mom was 22.7, and in 2010 it had increased to 25.4.  Delving into the data a bit more, you see African American and Hispanic first-time moms have an average age of 23.1... Read more »
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Over 1 Million Young Adults and their Parents Will Discuss Grad School Over Winter Break

Over 1 Million Young Adults and their Parents Will Discuss Grad School Over Winter Break
Will Your Brand Support This Dialog? Today’s young adults value and trust their parents’ input for many important decisions.  Education is a huge decision, and many are actively considering getting a masters’ degree.  And, The Council for Graduate Schools, which captures data from institutions that confer over 74% of masters’ degrees, reported over 1 million... Read more »

Math: An Overlooked Opportunity to Connect Your Brand with Moms’ Interest in Her Child’s Education

Math: An Overlooked Opportunity to Connect Your Brand with Moms’ Interest in Her Child’s Education
Family Reading Nights Are Great, But Why Won’t Brands and Moms Sign Up for Math? Educational success is one of Mom’s most important hot-button issues we identified in Tuning Into Mom. It’s third only to her relationship with her child and the quality of communication between them. Brands that can connect with Mom through educational... Read more »

Selling Online Education to the Mom Market

Selling Online Education to the Mom Market
This article was written by guest author Mariana Ashley of  OnlineColleges.net. Online education represents a bevy of opportunities for many looking to pursue an advanced degree, but more than anything, it presents a very real second chance to those usually excluded from getting a higher education. For mothers especially, online degrees enable them to be... Read more »
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Target Hits a Bulls-eye on Back-to-School Marketing to Mom

Target Hits a Bulls-eye on Back-to-School Marketing to Mom
Back-to-school shopping is on every mom’s mind these days—and retailers are looking forward to the to the second-largest sales period of the year (after the November/December holiday shopping season). And it looks like this season could be stronger than in recent years, especially for brands, like Target, that employ effective marketing to mom strategies. A... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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