Posts tagged "Consumer Understanding"

From Egg McMuffin to Eastman Egg: America’s Insatiable Appetite for Breakfast Sandwiches Keeps Growing

From Egg McMuffin to Eastman Egg: America’s Insatiable Appetite for Breakfast Sandwiches Keeps Growing
For on-the-go consumers who can’t eat breakfast at home, breakfast sandwiches are a popular choice. In 2013, NPD noted that breakfast sandwiches made the Top 10 list for both at home and away from home morning foods. There are many reasons for breakfast sandwich popularity, including taste, portability, ease of eating, a satisfying and filling... Read more »

Does Your Brand Tap into the Power of Sages?

Does Your Brand Tap into the Power of Sages?
Boomers Have More Time and Money and are Easier to Engage Five-time author and Purdue professor Carolyn Boiarksy had a brainstorm last year: Baby Boomers love to get together, and they have money and time to do so. Organizations that provide these opportunities can benefit from the participation, engagement and loyalty of Boomers. Boiarksy’s observation... Read more »

How Law Schools are Getting Their Groove Back

How Law Schools are Getting Their Groove Back
Julia Brady, Principal at Perceptive Strategies, is guest author for this article on the evolution of law schools. Brady is a brand strategy consultant who has developed growth strategies for leading consumer, healthcare and higher education brands including Gatorade, Quaker Oatmeal, The University of Chicago Booth School of Business and NorthShore University HealthSystem. While many... Read more »
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Can You Feel It? The Market Strategy of Texture Segmentation

Can You Feel It? The Market Strategy of Texture Segmentation
Segmenting with Texture is a Growing Market Strategy Element In the food and beverage market, strategy is becoming increasingly focused on texture. “Over one-quarter (27%) of the best-selling new U.S. foods and beverages launched in 2012 carried a texture claim,” according to the Institute of Food Technologists’ 2013 New Product Pacesetters Report. The common preference... Read more »

A Portfolio Approach: Unilever’s Dove Segments with Scent

A Portfolio Approach: Unilever’s Dove Segments with Scent
A walk down any retailer’s Health and Beauty aisles reveals a dizzying assortment of personal care products. Unilever’s Dove brand alone offers 23 body washes and 15 body bars, along with additional facial care, deodorant, lotion and hair care products. These offerings might be considered part of a confused product portfolio, except for one fact:... Read more »

Be Your Own Man: What Brands Should Know About First-Time Dads

Be Your Own Man: What Brands Should Know About First-Time Dads
Dads are taking a more active role in the early years of their child’s development, including purchase decisions. As I wrote in “I am Dad, Hear Me Roar,”today’s dads, led by Gen X dads, are taking on more household duties and 40% see themselves as equally sharing parenting responsibilities with Mom. Brands that wish to... Read more »
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B2B Insights: What Do You Know About Your Customer’s Customer?

B2B Insights: What Do You Know About Your Customer’s Customer?
In developing a B2B strategy, it is often helpful and useful to understand the trends, unmet needs and segments of your B2B customer’s customer.  Sharing these insights with your B2B customer will position your firm as an industry thought leader or expert—and will encourage your customers to think of your firm as a valuable partner.... Read more »

Fisher Brand Nuts Stand Up to the Competition

Fisher Brand Nuts Stand Up to the Competition
When a brand innovates to solve problems and appeal to both consumers and retailers, it has the opportunity to really stand up to the competition. The recent packaging launch and supporting marketing campaign from John B. Sanfilippo & Son for the Fisher brand of recipe nuts provides an excellent example of stand out benefits. John... Read more »

Iron Pony Gears Up With Motorcycle Millennials

Iron Pony Gears Up With Motorcycle Millennials
Motorcycle Accessories Retailer Creates Millennial Customer Strategies Iron Pony Motorsports, one of the top retailers in the motorcycle enthusiast industry and named by Dealernews as 2011’s number one motorcycle dealer in the US, understands the Millennial market and its growing importance to their industry. Bridget Johnson, Lead Buyer for Iron Pony Motorsports, explains:  “There are... Read more »
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B2B Marketer Dawn Foods Leverages Insights to ‘Change the Conversation’

B2B Marketer Dawn Foods Leverages Insights to ‘Change the Conversation’
Dawn Foods is a leading sweet baked goods player that has pulled together a complete marketing and sales program based on rich consumer insights to help its customers drive sales.  As Chip Potter, Dawn’s Vice President of Marketing for US Bakery Products says: “The goal is to make our customers’ bakery a destination for shoppers. ... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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