Tag: Consumer Understanding

#1 AR Power Brand Pokémon Go Drives Enduring Appeal

#1 AR Power Brand Pokémon Go Drives Enduring Appeal
App Engages and Re-engages Light, Medium and Serious Users According to Apptopia, Pokémon Go ranks among the Top 10 Grossing Games as of September 2018. This augmented-reality game exploded in popularity upon its 2016 release as an iOS and Android app, and continues to dominate the market. In the last two years, players have spent $2... Read more »

Making Cross-Functional Teams Work: Going on a Customer Safari with an Agile Team

Making Cross-Functional Teams Work: Going on a Customer Safari with an Agile Team
Agile is the popular software development methodology that is making its way into business team circles. Safari is the proven positioning and new product qualitative optimization process developed by the Cambridge Group. Although developed by very different professionals, the two methodologies share many similar elements and goals, especially the primacy of cross-functional teams to the... Read more »

Patients Take Control with Retail Health Care

Patients Take Control with Retail Health Care
Retail Health Clinics, Self-Care with OTC Meds, and Pharmacist Counseling Often Replace Primary Care Physicians If you experience difficulty getting timely access to your doctor, you’re not alone. A Commonwealth Fund Survey reports that 73% of Americans feel the same way. Over the last two decades, several market forces have aligned to bring health care... Read more »
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Enduring Online Retail Needs: Things Change, But They Don’t

Enduring Online Retail Needs: Things Change, But They Don’t
Things Change… Online purchasing by consumers grew an estimated 10% in 2016, compared with a much more modest 1% growth in retail. While 2017 year-end results are not yet fully available, indications are that the increased share and fast growth in online spending continued in 2017. Specifically, full year 2017 US ecommerce sales are estimated... Read more »

Two Consumer Behavior Case Studies: The Weather Channel and GrowIt!

Two Consumer Behavior Case Studies: The Weather Channel and GrowIt!
Understanding why viewers and users behave like they do is critical to developing success strategies for The Weather Channel and mobile app GrowIt! Here’s how these two brands segment their consumers. Viewer Segmentation: The Weather Channel Several years back, Insight to Action had the privilege of working with Frank Garland (current CEO of Realtime Brackets,... Read more »

Alpha Gen: Entering a Classroom Near You

Alpha Gen: Entering a Classroom Near You
Most brands today are focused on Millennials, both as customers and as employees. While the exact cut-off years may vary a bit, this generation was born between 1977-1995 (yellow line in chart). And increasing numbers also see the importance of Gen Z, born between 1996-2010, as evidenced by the increasing red line in the chart.... Read more »
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What You Need to Know About Gen Z Right Now

What You Need to Know About Gen Z Right Now
Fresh from my panel at the Marketing to Gen Z Conference in New York, I reached out to several business contacts that I thought would be eager to hear about this up-and-coming generation. Instead, I was met by assumptions and a lack of curiosity about these consumers born between 1996-2010. My main takeaway for my... Read more »

Farmers Markets Provide Innovative Food for Thought

Farmers Markets Provide Innovative Food for Thought
Since moving to California in 2015, I’ve been able to enjoy one of my favorite experiences more often: shopping for fresh produce and other local products at the farmers market. Both Santa Monica and El Segundo (where I’ve lived) have year-round farmers markets.   While I still miss the Mirai corn as a highlight of Chicago... Read more »

Post-Millennial Generation Z Has Arrived! Is Your Market Strategy Ready?

Post-Millennial Generation Z Has Arrived! Is Your Market Strategy Ready?
What You Can Learn from College Campuses Already Experiencing the Newest Generation of Adults For many of my clients, Millennial moms, dads and childless adults are a critical marketing focus for their companies. With an average age of first-time mom in the United States of 26 in 2014, this means that many Millennials are now... Read more »
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Where’s the Consumer Research on Older Adults?

Where’s the Consumer Research on Older Adults?
Marketers Think They Know Older Adults: Their Interests, How They Like to Be Addressed, and What Matters to Them. But Is This True? It’s time to make the case for more meaningful research into older adult consumer behavior, including their motivations and interests. Recently, one of my most trusted senior advisors, Ms. Judith Harrison of... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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