Posts tagged "Consumer Insights"

10 Quick Facts Marketers Should Know About 10 Million Stay-at-Home Moms

10 Quick Facts Marketers Should Know About 10 Million Stay-at-Home Moms
Stay-at-Home Moms are a Growing Group The recent news about stay-at-home moms is that they are a growing group, with 29% of moms with kids less than 18 are staying at home, according to a Pew Research Center trends report. This 29% represents an increase from 1999, when 23% of moms stayed at home and... Read more »

Great Expectations Among Millennial Renters Highlight High-Touch Trend

Great Expectations Among Millennial Renters Highlight High-Touch Trend
Millennials are growing up, getting jobs and achieving that hallmark of maturity, moving out on their own. But property managers note that these renters are not as independent as you might think—and they are much more demanding than previous generations. I spoke with the owner and manager of a residential property management firm serving the... Read more »

How Does the Changing American Family Change Your Market Strategy?

How Does the Changing American Family Change Your Market Strategy?
American families have made fundamental shifts in recent years.   Family structures and compositions are changing, as depicted by recent portrayals like the Chevy Traverse spot “The New Us” and the ABC program Modern Family. The decline of the nuclear family has been well documented, along with the corresponding increase in alternate family structures and non-family... Read more »
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Will Men Be More Profitable Grocery Customers?

Will Men Be More Profitable Grocery Customers?
As Men Shop and Cook More, Will They Spend More Freely than Women? In recent years, men have been stepping up with more grocery shopping and cooking activity. For example, Schnuck’s reported that 6% more men were the Primary Grocery Shopper compared to 5 years ago.  Another study found that Gen X men go grocery... Read more »

A Portfolio Approach: Unilever’s Dove Segments with Scent

A Portfolio Approach: Unilever’s Dove Segments with Scent
A walk down any retailer’s Health and Beauty aisles reveals a dizzying assortment of personal care products. Unilever’s Dove brand alone offers 23 body washes and 15 body bars, along with additional facial care, deodorant, lotion and hair care products. These offerings might be considered part of a confused product portfolio, except for one fact:... Read more »

B2B Insights: What Do You Know About Your Customer’s Customer?

B2B Insights: What Do You Know About Your Customer’s Customer?
In developing a B2B strategy, it is often helpful and useful to understand the trends, unmet needs and segments of your B2B customer’s customer.  Sharing these insights with your B2B customer will position your firm as an industry thought leader or expert—and will encourage your customers to think of your firm as a valuable partner.... Read more »
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Iron Pony Gears Up With Motorcycle Millennials

Iron Pony Gears Up With Motorcycle Millennials
Motorcycle Accessories Retailer Creates Millennial Customer Strategies Iron Pony Motorsports, one of the top retailers in the motorcycle enthusiast industry and named by Dealernews as 2011’s number one motorcycle dealer in the US, understands the Millennial market and its growing importance to their industry. Bridget Johnson, Lead Buyer for Iron Pony Motorsports, explains:  “There are... Read more »

B2B Marketer Dawn Foods Leverages Insights to ‘Change the Conversation’

B2B Marketer Dawn Foods Leverages Insights to ‘Change the Conversation’
Dawn Foods is a leading sweet baked goods player that has pulled together a complete marketing and sales program based on rich consumer insights to help its customers drive sales.  As Chip Potter, Dawn’s Vice President of Marketing for US Bakery Products says: “The goal is to make our customers’ bakery a destination for shoppers. ... Read more »

Why iPad is #1 on Kids’ Wishlists for Toys/Games

Why iPad is #1 on Kids’ Wishlists for Toys/Games
iPhone Ranks as the #2 Toy Kids Want Apple’s iPad, iPhone and iPod Touch are the family favorites for 2012, reports child market research experts KidSay in their Trend Tracker 2012 report. This trend is a significant change from 2010, when the iPod Touch had strong competition from Nintendo and PlayStation: Terence Burke, Vice President... Read more »
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Deep Consumer Insights at the Foundation of Business Growth Strategy, Not Just for the Marketing Team

Deep Consumer Insights at the Foundation of Business Growth Strategy, Not Just for the Marketing Team
Hot Mama, the retail chain dedicated to meeting the needs of fashion conscious moms, is a great example of a business that has succeeded in today’s challenging retail environment by focusing on a core customer target, understanding their needs and developing business strategies to meet those needs.  Their deep knowledge of the target customer was... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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