Tag: Consumer Behavior

#1 AR Power Brand Pokémon Go Drives Enduring Appeal

#1 AR Power Brand Pokémon Go Drives Enduring Appeal
App Engages and Re-engages Light, Medium and Serious Users According to Apptopia, Pokémon Go ranks among the Top 10 Grossing Games as of September 2018. This augmented-reality game exploded in popularity upon its 2016 release as an iOS and Android app, and continues to dominate the market. In the last two years, players have spent $2... Read more »

In an Omnichannel World, What Value Does Your Physical Branch Provide?

In an Omnichannel World, What Value Does Your Physical Branch Provide?
Omnichannel business models have evolved as a way to provide a unified customer experience in a world of diverse communication channels, like in-person, over the phone, online and mobile. As consumers expect more ability to learn and purchase online, the role of the physical branch location must adapt. A good example that I heard of... Read more »

Patients Take Control with Retail Health Care

Patients Take Control with Retail Health Care
Retail Health Clinics, Self-Care with OTC Meds, and Pharmacist Counseling Often Replace Primary Care Physicians If you experience difficulty getting timely access to your doctor, you’re not alone. A Commonwealth Fund Survey reports that 73% of Americans feel the same way. Over the last two decades, several market forces have aligned to bring health care... Read more »
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B2B at the Pharmacy: Adding Value by Helping Customers Do More

B2B at the Pharmacy: Adding Value by Helping Customers Do More
Pharmacies are busier than ever. Walgreens, the largest drug retailing chain in the US, is ranked in the top five retailers for visitors and foot traffic. The retail pharmacy is an increasingly popular format that offers ever-expanding service options. Recently, I had occasion to visit my local CVS MinuteClinic for a flu shot, and found... Read more »

Two Consumer Behavior Case Studies: The Weather Channel and GrowIt!

Two Consumer Behavior Case Studies: The Weather Channel and GrowIt!
Understanding why viewers and users behave like they do is critical to developing success strategies for The Weather Channel and mobile app GrowIt! Here’s how these two brands segment their consumers. Viewer Segmentation: The Weather Channel Several years back, Insight to Action had the privilege of working with Frank Garland (current CEO of Realtime Brackets,... Read more »
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    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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