Posts tagged "College Marketing"

The New $19 Billion Education Market: 38 Million Grandparents Giving the Gift of Education

The New $19 Billion Education Market: 38 Million Grandparents Giving the Gift of Education
In the past year, I’ve had multiple in-depth conversations with moms and dads about the choice of elementary, middle school or high school for their children.  These are parents who have concluded that their child needs something different from their local public school, and are fortunate enough to be able to afford a private school... Read more »

Off to College and At College: The Growing Market of 11 Million Millennial Full-Time Students and their Parents

Off to College and At College: The Growing Market of 11 Million Millennial Full-Time Students and their Parents
Across the US, an estimated 21 million students will be enrolled in college in 2014, up from 15 million in 2000 according to the National Center of Education Statistics; 11 million of those students are full-time undergraduates, and approximately 3 million are headed off to college for the first time. While “Back to School” is... Read more »

How Law Schools are Getting Their Groove Back

How Law Schools are Getting Their Groove Back
Julia Brady, Principal at Perceptive Strategies, is guest author for this article on the evolution of law schools. Brady is a brand strategy consultant who has developed growth strategies for leading consumer, healthcare and higher education brands including Gatorade, Quaker Oatmeal, The University of Chicago Booth School of Business and NorthShore University HealthSystem. While many... Read more »
Advertisement:

It’s Decision Time for 1,000,000 College-Bound Seniors – How Can Schools Win?

It’s Decision Time for 1,000,000 College-Bound Seniors – How Can Schools Win?
Before May 1st, an estimated one million high school seniors will reach the end of their “College Decision Journey” and will make their final college decision. Here’s how I reached that figure. There are about 3.2 million high school seniors in the US, and about 60% of them enroll in a four year college, netting... Read more »

Mass Effect 3 (ME3) vs. College Choice

Why Do Male Teens Seem More Interested in the Outcome of ME3 (a Virtual Future) Than Their Plans for College (Actual Future)? For college-bound teens, the beginning of April is when the college decision process should be top-of-mind for them and their peers. The long-awaited acceptance letters are finally arriving, and the big decision of,... Read more »

Mapping the College Decision Journey

Mapping the College Decision Journey
Lately, I’ve been reflecting on how high school students and parents decide which college is the best fit for the student. We conducted extensive research into education for my book, Tuning Into Mom, and, as the mom of a high school student, I’ve been deeply involved in the process for some time. For the student,... Read more »
Advertisement:
  • ChicagoNow is full of win

    Welcome to ChicagoNow.

    Meet our bloggers,
    post comments, or
    pitch your blog idea.

  • Advertisement:
  • Meet The Blogger

    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

  • Subscribe to the Market Strategist

  • Categories

  • Tags

  • Latest on ChicagoNow

  • Advertisement: