Posts tagged "Chief Memory Officer"

What Marketers Need to Know About Moms and Technology

What Marketers Need to Know About Moms and Technology
Mom’s top two priorities are her relationship with her child and the quality of communications with her child. She values technology because it helps her with both of these priorities. Marketing strategies need to engage with the benefits mom gets from using technology (the benefits), rather than focusing exclusively on the features (the attributes) of... Read more »

It’s Picture Time! How JCP Portraits Appeals to Mom, Chief Memory Officer, Just in Time for the Holidays

It’s Picture Time! How JCP Portraits Appeals to Mom, Chief Memory Officer, Just in Time for the Holidays
Family portraits have long been a staple of holiday gift giving. Beyond the standard framed 5×7 print for the grandparents, JC Penney’s JCP Portraits has begun styling itself as a more fashionable brand for holiday family portraits. JCP Portraits has long understood the popularity of portraits during the holidays. Their recent market segmentation appears to... Read more »

What’s Your Marketing Strategy for the Chief Memory Officer?

What’s Your Marketing Strategy for the Chief Memory Officer?
How Marketing Strategies Should Appeal to the Family’s Chief Memory Officer—Mom Moms usually take on the responsibility of being the family’s Chief Memory Officer. Mom makes plans to create memories, uses products and tools to capture memories and finds ways to share those memories– with friends and family today and her children in the coming... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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