Posts tagged "Case Study"

Avocado Sales are Growing Everywhere!

Avocado Sales are Growing Everywhere!
Growing in Supermarkets… Avocados were the fastest growing fresh produce in 2016, according to Nielsen’s “Who’s Buying Your Produce” report, growing at +10%. It’s interesting to note that unlike the value-added, fresh-cut vegetables category, avocados aren’t particularly convenient to choose, eat or store. Still, over the longer-term horizon, avocados have been a success story in... Read more »

Mattel Re-Energizes 72-Year-Old Thomas & Friends Brand for New Generation of Kids

Mattel Re-Energizes 72-Year-Old Thomas & Friends Brand for New Generation of Kids
Everyone is familiar with the smiling engines of Thomas & Friends, chuffing along the island of Sodor and learning valuable life lessons that the characters share with rapt toddler audiences. Iconic Wooden Railway toys can be found in playrooms, preschools, libraries and children’s museums across the world—anywhere young children usually gather. Previous Thomas & Friends... Read more »

Farmers Markets Provide Innovative Food for Thought

Farmers Markets Provide Innovative Food for Thought
Since moving to California in 2015, I’ve been able to enjoy one of my favorite experiences more often: shopping for fresh produce and other local products at the farmers market. Both Santa Monica and El Segundo (where I’ve lived) have year-round farmers markets.   While I still miss the Mirai corn as a highlight of Chicago... Read more »
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Cobblestone Bread Soars to Success with its $60 ‘Million Dollar White’ Bread

Cobblestone Bread Soars to Success with its $60 ‘Million Dollar White’ Bread
Each year, research firm IRI releases its “New Product Pacesetters” report describing successful CPG product launches. In the Top 10 Pacesetters for Food and Beverage are product launches from well-known brands like McCafe, Oscar Meyer Deli Fresh BOLD and Cheerios Protein. But among these brands is nestled a surprise winner at #9: Cobblestone Bread Co.,... Read more »

Successfully Bringing a Foodservice Brand to Retail: Bob Evans ‘Farm Fresh’ Strategy Unifies its Restaurant and Grocery Segments

Successfully Bringing a Foodservice Brand to Retail: Bob Evans ‘Farm Fresh’ Strategy Unifies its Restaurant and Grocery Segments
How Bob Evans Built a Successful Retail Grocery Business, Propelled by its Restaurant Brand Taking a popular restaurant concept and translating it to a profitable retail grocery business is an alluring but tricky path for many brands. In our work, we have seen both successes and failures with these extensions. The market strategy case study... Read more »

Nasacort Combines Consumer Understanding and Science for a Winning Market Strategy

Nasacort Combines Consumer Understanding and Science for a Winning Market Strategy
Nasacort Allergy 24HR entered the highly-saturated and competitive OTC allergy market in 2014. With low brand awareness and consumer wariness of nasal sprays, the brand’s launch was risky. But Nasacort is now one of Sanofi’s top-ten consumer brands and won a 2016 Nielsen Breakthrough Innovation Award. The science behind Nasacort is a key competitive difference... Read more »
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Sabra’s Half-Billion-Dollar Hummus Empire Grew One Dip at a Time

Sabra’s Half-Billion-Dollar Hummus Empire Grew One Dip at a Time
Sabra is a revolutionary brand that popularized hummus in the US. As of early 2016, Sabra owned more than 60% share in the US hummus market that it created, representing half a billion dollars in sales. Its full line of products are carried in grocery stores and with food vendors across the country, and the... Read more »

Surprise! Century-Old McCormick & Company Wins Amazon’s ‘Grocery Vendor of the Year’ Award

Surprise! Century-Old McCormick & Company Wins Amazon’s ‘Grocery Vendor of the Year’ Award
McCormick & Company Spices Up eCommerce with a Fast-Track Market Strategy One might expect Amazon’s Grocery Vendor of the Year to be a manufacturer of highly consumable items, like P&G. But the actual recent winner was unexpected: established herbs and spices brand McCormick & Company. The company’s fast-track ecommerce strategy launched just five years ago,... Read more »

Kodiak Cakes Disrupts the Sleepy Flapjacks Category with Delicious, Healthy Innovation

Kodiak Cakes Disrupts the Sleepy Flapjacks Category with Delicious, Healthy Innovation
Twenty years ago in Utah, the Clark family started selling “Kodiak Cakes Frontier Flapjack and Waffle Mix” to ski town gift shops. While that doesn’t sound particularly disruptive, it signaled the beginning of the wakeup call Kodiak Cakes was about to give to the sleepy flapjacks category, dominated by big, slow-moving brands. Today, Kodiak Cakes... Read more »
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The Internet Knows: How We Googled Our Way to Global B2B Market Analysis

The Internet Knows: How We Googled Our Way to Global B2B Market Analysis
My firm, Insight to Action, was challenged by a B2B food ingredient client to create a category analysis of the global reduced sodium market that includes both overt and stealth initiatives.  This category analysis was then translated to prioritized customer targets and marketing approaches. First, we selected the most promising countries and markets for sodium... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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