Posts tagged "Business Strategy"

Women Who ‘Lean In’ Often Face Leadership Roadblocks

Women Who ‘Lean In’ Often Face Leadership Roadblocks
It’s a growing refrain that women aren’t climbing the leadership ladder because they’re not leaning in or lack confidence. In reality, however, the major career obstacle is senior managers and boards who choose not to promote them and exclude them from the leadership dialogue. The May 2014 Atlantic cover story “The Confidence Gap” argues that... Read more »

LinkedIn: The #1 Career Tool Women are Missing Out On

LinkedIn: The #1 Career Tool Women are Missing Out On
LinkedIn as a Candidate Search Tool and Relationship Builder I had the opportunity to chat recently with a senior marketing colleague who completed a highly successful job search, resulting in two attractive senior marketing offers. What stood out from our conversation was the importance of LinkedIn.  According to the Pew Research Center, 20% of online... Read more »

Forget What You Were Taught: The New Marketing Rhythm

Forget What You Were Taught: The New Marketing Rhythm
I was chatting recently with a friend who is the CMO of a leading CPG (consumer packaged good) food brand, and he mentioned that much of the training he received when starting out has been turned upside down in today’s marketing practice.  Specifically, getting the execution exactly correct is no longer highly valued, yet it’s... Read more »
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Will Men Be More Profitable Grocery Customers?

Will Men Be More Profitable Grocery Customers?
As Men Shop and Cook More, Will They Spend More Freely than Women? In recent years, men have been stepping up with more grocery shopping and cooking activity. For example, Schnuck’s reported that 6% more men were the Primary Grocery Shopper compared to 5 years ago.  Another study found that Gen X men go grocery... Read more »

B2B Marketing and Meeting Target Needs for Customers Across Generations

B2B Marketing and Meeting Target Needs for Customers Across Generations
Mitch Merz of family-owned Merz Farm Equipment, Inc. faces an interesting marketing challenge in his Nebraska farm dealership. Because farming is usually an inter-generational pursuit, he says: “We have to meet the needs of Grandpa, son and grandson— our marketing needs to work for a 70-year-old or a 20-year-old. We’ve also found that farming has... Read more »

Skype Makes it Easy for Mom

Skype Makes it Easy for Mom
Staying Connected to Her Child is a High Priority for Mom—and Skype Makes it Simple Skype, the popular telephone and videophone software service, allows users, including moms and their adult children, to inexpensively stay in touch. All Skype calls between devices are free, including computers, smart phones and tablets. There are also paid options that... Read more »
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Digging Deeper for Actionable B2B Segmentation

Digging Deeper for Actionable B2B Segmentation
Seven Questions Your Business-to-Business Firm Should Answer Today In the course of client work, we’ve served business-to-business clients from a range of industries, including electronic connectors, office furniture, cable network providers, direct mail printers, automotive, and many others.  An important learning is that while there is no one ‘best approach’ to B2B segmentation, many approaches... Read more »

Deep Consumer Insights at the Foundation of Business Growth Strategy, Not Just for the Marketing Team

Deep Consumer Insights at the Foundation of Business Growth Strategy, Not Just for the Marketing Team
Hot Mama, the retail chain dedicated to meeting the needs of fashion conscious moms, is a great example of a business that has succeeded in today’s challenging retail environment by focusing on a core customer target, understanding their needs and developing business strategies to meet those needs.  Their deep knowledge of the target customer was... Read more »

How Walgreens' "Take Care" Clinics Are Like Apple Stores for Moms

How Walgreens' "Take Care" Clinics Are Like Apple Stores for Moms
Walgreens’ Take Care Clinics are the result of a successful, customer-targeted business strategy. And, one of the high priority customer targets for Take Care Clinics is moms. Walgreens has taken an Apple Store approach to healthcare, providing appointments or walk-in visits at convenient hours, check-in upon arrival, and– most importantly– they “take care” of the... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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