Posts tagged "Business Strategy"

How Hilton’s Tru and Other Offerings Aim to Capture Millennial Traveler Demand

How Hilton’s Tru and Other Offerings Aim to Capture Millennial Traveler Demand
Both Airbnb and Hotels Like Tru Offer a Place to Sleep, But What about Conveniently Eating and Drinking, Exercising, Working or Just Hanging Out? In 2016, Hilton announced their new concept, Tru, which is designed to offer affordable and stylish places to stay, work and eat while traveling. Tru will serve the midscale segment (approximately... Read more »

Retail Juggernaut Amazon Earns Much of its Profit in the Cloud

Retail Juggernaut Amazon Earns Much of its Profit in the Cloud
With respect to Amazon, you’ve probably thought about the challenge for traditional brick and mortar retailers in competing with the online company. And you’ve probably enjoyed the convenience of Amazon Prime delivery. But you may not have thought much about Amazon’s cloud business: AWS. Popular services like Hulu, MailChimp, Signpost and Roadtrippers all experienced major... Read more »

Timing Matters: Balancing Field, Expert and Headquarters Market Perspective for B2B Innovation Strategy

Timing Matters: Balancing Field, Expert and Headquarters Market Perspective for B2B Innovation Strategy
For B2B innovation strategy development over a one to five year horizon, my firm, Insight to Action recommends considering field, headquarters and expert primary insights perspectives. Of course, before conducting the new research, a critical first step is to leverage secondary sources and to assess any historical data and identify unanswered questions. An example of... Read more »
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The Difference One Letter Makes: How Global B2B Brand Sodexo Deployed Easy-to-Pronounce Naming Strategy

The Difference One Letter Makes: How Global B2B Brand Sodexo Deployed Easy-to-Pronounce Naming Strategy
Organizational and product naming, particularly for B2B global entities, presents an interesting challenge. We’ve recently written about Ingredion signaling its strategic commitment with its name change. French food services and facilities management company Sodexo underwent a seemingly minor name change that has a big impact on its brand evolution. B2B Names Must Clear these Three... Read more »

‘Empathetic’ Market Strategy Drives Outsize Growth for Beverage Bai

‘Empathetic’ Market Strategy Drives Outsize Growth for Beverage Bai
Beverage brand Bai has experienced meteoric growth since its 2009 founding, significantly by following a market strategy that focuses on empathy with consumers and distributors. In 2015, an Inc. profile reports Bai’s three-year growth at 2,210%, for 2015 revenue of $119.9M. In 2015, Forbes ranked Bai No. 13 in its America’s Most Promising Companies list.... Read more »

Bring Competitive Intelligence to Your B2B Market Strategies

Bring Competitive Intelligence to Your B2B Market Strategies
Competitive Intelligence Trends Make ‘Getting in the Know’ a Matter of Course What are your competitors up to? What are their future strategic plans? If you knew the answers to these questions, how would it affect your B2B market strategies? For most industries, these aren’t theoretical questions. Recent trends in competitive intelligence make knowledge about... Read more »
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How Millennials Changed My Management Style

How Millennials Changed My Management Style
Efficiency with effectiveness is considered a cardinal virtue of the workplace. But to achieve optimum results and productivity from my teams of Millennial colleagues, I’ve had to eschew “efficient” management styles that were preferred by older generations. In consulting assignments for the Cambridge Group and Insight to Action, my teams conduct large, multi-faceted projects. A... Read more »

Surprise! Century-Old McCormick & Company Wins Amazon’s ‘Grocery Vendor of the Year’ Award

Surprise! Century-Old McCormick & Company Wins Amazon’s ‘Grocery Vendor of the Year’ Award
McCormick & Company Spices Up eCommerce with a Fast-Track Market Strategy One might expect Amazon’s Grocery Vendor of the Year to be a manufacturer of highly consumable items, like P&G. But the actual recent winner was unexpected: established herbs and spices brand McCormick & Company. The company’s fast-track ecommerce strategy launched just five years ago,... Read more »

Kodiak Cakes Disrupts the Sleepy Flapjacks Category with Delicious, Healthy Innovation

Kodiak Cakes Disrupts the Sleepy Flapjacks Category with Delicious, Healthy Innovation
Twenty years ago in Utah, the Clark family started selling “Kodiak Cakes Frontier Flapjack and Waffle Mix” to ski town gift shops. While that doesn’t sound particularly disruptive, it signaled the beginning of the wakeup call Kodiak Cakes was about to give to the sleepy flapjacks category, dominated by big, slow-moving brands. Today, Kodiak Cakes... Read more »
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The Internet Knows: How We Googled Our Way to Global B2B Market Analysis

The Internet Knows: How We Googled Our Way to Global B2B Market Analysis
My firm, Insight to Action, was challenged by a B2B food ingredient client to create a category analysis of the global reduced sodium market that includes both overt and stealth initiatives.  This category analysis was then translated to prioritized customer targets and marketing approaches. First, we selected the most promising countries and markets for sodium... Read more »
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    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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