Posts tagged "Back-to-school marketing"

My Last Back to School (as a Mom)

My Last Back to School (as a Mom)
The Magic of School Supplies: Bringing Parents and Children Together Recently, the WSJ highlighted how back to school is still an in-person shopping experience for a variety of reasons: (1) children/young adults can pick the notebook that they like (2) the ritual of back to school shopping may help transition the child’s mindset towards school,... Read more »

Target Hits a Bulls-eye on Back-to-School Marketing to Mom

Target Hits a Bulls-eye on Back-to-School Marketing to Mom
Back-to-school shopping is on every mom’s mind these days—and retailers are looking forward to the to the second-largest sales period of the year (after the November/December holiday shopping season). And it looks like this season could be stronger than in recent years, especially for brands, like Target, that employ effective marketing to mom strategies. A... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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