Posts tagged "B2B"

The Difference One Letter Makes: How Global B2B Brand Sodexo Deployed Easy-to-Pronounce Naming Strategy

The Difference One Letter Makes: How Global B2B Brand Sodexo Deployed Easy-to-Pronounce Naming Strategy
Organizational and product naming, particularly for B2B global entities, presents an interesting challenge. We’ve recently written about Ingredion signaling its strategic commitment with its name change. French food services and facilities management company Sodexo underwent a seemingly minor name change that has a big impact on its brand evolution. B2B Names Must Clear these Three... Read more »

Bring Competitive Intelligence to Your B2B Market Strategies

Bring Competitive Intelligence to Your B2B Market Strategies
Competitive Intelligence Trends Make ‘Getting in the Know’ a Matter of Course What are your competitors up to? What are their future strategic plans? If you knew the answers to these questions, how would it affect your B2B market strategies? For most industries, these aren’t theoretical questions. Recent trends in competitive intelligence make knowledge about... Read more »

How Millennials Changed My Management Style

How Millennials Changed My Management Style
Efficiency with effectiveness is considered a cardinal virtue of the workplace. But to achieve optimum results and productivity from my teams of Millennial colleagues, I’ve had to eschew “efficient” management styles that were preferred by older generations. In consulting assignments for the Cambridge Group and Insight to Action, my teams conduct large, multi-faceted projects. A... Read more »
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The Internet Knows: How We Googled Our Way to Global B2B Market Analysis

The Internet Knows: How We Googled Our Way to Global B2B Market Analysis
My firm, Insight to Action, was challenged by a B2B food ingredient client to create a category analysis of the global reduced sodium market that includes both overt and stealth initiatives.  This category analysis was then translated to prioritized customer targets and marketing approaches. First, we selected the most promising countries and markets for sodium... Read more »

In a Declining Market, Duracell Grows Share with Focused Market Strategy

In a Declining Market, Duracell Grows Share with Focused Market Strategy
Alkaline batteries aren’t exciting. They aren’t advanced. And they aren’t a growing market. But batteries also aren’t going away. Devices like remote controls, smoke alarms, flashlights and toys still use plenty of battery power. P&G’s Duracell looked on the bright side and deployed a market strategy designed to grow share, including product innovations, new partnerships... Read more »

QuickBooks Enjoys 80% Market Share with 29 Million Small Businesses But Keeps On Growing

QuickBooks Enjoys 80% Market Share with 29 Million Small Businesses But Keeps On Growing
Case Study: How QuickBooks’ Innovative Market Strategy Spurs Growth in a Mature US Market Intuit QuickBooks operates in the small business market, sized at approximately 29 million businesses in the US, and it has more than 80% market share with small businesses that use financial management software. With the goal of helping more of these... Read more »
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B2B Strategy Trend: ‘Right Now’ Trumps Long-Term Planning

B2B Strategy Trend: ‘Right Now’ Trumps Long-Term Planning
Recently, through work with my firm Insight to Action, I’ve noticed a troubling B2B pattern: management’s desire to focus on immediate commercial results (e.g., within the next six months) and to avoid long-term market strategy and strategic planning. While top executives require a one to three-year horizon in market strategy and strategic plans, middle management... Read more »

The New Year’s Networking Resolutions That Will Advance Women’s Careers

The New Year’s Networking Resolutions That Will Advance Women’s Careers
Women are social by nature, and it’s one of our strengths we can bring to the workplace. But a recent comment from a friend gave me a wake-up call: “Women don’t pay enough attention to the social aspect of career advancement.” How can that be? Most women have a high capacity for social engagement in... Read more »

Women Who ‘Lean In’ Often Face Leadership Roadblocks

Women Who ‘Lean In’ Often Face Leadership Roadblocks
It’s a growing refrain that women aren’t climbing the leadership ladder because they’re not leaning in or lack confidence. In reality, however, the major career obstacle is senior managers and boards who choose not to promote them and exclude them from the leadership dialogue. The May 2014 Atlantic cover story “The Confidence Gap” argues that... Read more »
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Big Apples and Oranges: Navigating NYC and Chicago’s Different Business Meeting Cultures

Big Apples and Oranges: Navigating NYC and Chicago’s Different Business Meeting Cultures
Setting business appointments is an important early step in developing relationships with prospects and new customers. When engaging in global business, we all know the importance of relating to the business culture and cultural norms during these first impressions. It may come as a surprise that it’s just as important for a Chicagoan to recognize... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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