Tag: B2B

B2B Employers and Employees Benefit from Making Friends at Work

B2B Employers and Employees Benefit from Making Friends at Work
But Do Asynchronous Communication Trends Prevent Friendships? To forge even a casual friendship, it takes a minimum of 50 hours of meaningful conversations and catching up with each other, as reported in a recent study.  A best friend takes 200+ hours, while a more basic friend takes an average of 90 hours. Working Americans spend... Read more »

CREtech Explores Self Driving Cars, Flexible Workspace and More at Los Angeles Event

CREtech Explores Self Driving Cars, Flexible Workspace and More at Los Angeles Event
Turning Parking Garages into Office Space and Blurring the Line Between Retail and Office CREtech recently held its annual Los Angeles regional event at the Fashion Theater. CREtech CEO Michael Beckerman opened the event, welcoming attendees to the CREtech community, whose mission is to bring together the commercial real estate and tech communities. As evidence of... Read more »

Making Cross-Functional Teams Work: Going on a Customer Safari with an Agile Team

Making Cross-Functional Teams Work: Going on a Customer Safari with an Agile Team
Agile is the popular software development methodology that is making its way into business team circles. Safari is the proven positioning and new product qualitative optimization process developed by the Cambridge Group. Although developed by very different professionals, the two methodologies share many similar elements and goals, especially the primacy of cross-functional teams to the... Read more »
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Millennials Say AT&T’s Hold Music Actually Helps Them Look Forward to Conference Calls

Millennials Say AT&T’s Hold Music Actually Helps Them Look Forward to Conference Calls
Smiling and a positive outlook can help with your stamina and performance, according to neuroscience research. If you are like me, you’ve probably spent a fair amount of time dialing into conference calls and waiting for other participants and/or the host to arrive, essentially on hold. And maybe you’re not smiling while you’re waiting. Maybe,... Read more »

B2B at the Pharmacy: Adding Value by Helping Customers Do More

B2B at the Pharmacy: Adding Value by Helping Customers Do More
Pharmacies are busier than ever. Walgreens, the largest drug retailing chain in the US, is ranked in the top five retailers for visitors and foot traffic. The retail pharmacy is an increasingly popular format that offers ever-expanding service options. Recently, I had occasion to visit my local CVS MinuteClinic for a flu shot, and found... Read more »

Try These 4 Modern Trade Show Practices

Try These 4 Modern Trade Show Practices
Experiences, Young Customer “Experts,” Social Media and Audio Branding Bring Pizzazz to Trade Shows Many B2B firms spend considerable time and energy on trade shows and industry conferences.   Several we experienced in 2017 focused on well-honed techniques, including thought leadership presentations and case studies along with attractive booths offering free samples, manned by knowledgeable executives.... Read more »
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Think the B2B World is Going Mobile? Not Exactly.

Think the B2B World is Going Mobile? Not Exactly.
Cutting Edge B2B Developers Explain Why Mobile Isn’t Their Focus I recently went on a hike with developers from several tech start up firms based in Silicon Beach (Southern California). These start-up founders mentioned that mobile may get all the buzz, but desktops are still the tool of choice for their B2B customers. One augmented... Read more »

Not the Same Old B2B Playbook! Are You Overlooking a Proven Tool to Make Your Companywide Meetings and Trade Shows Powerful?

Not the Same Old B2B Playbook! Are You Overlooking a Proven Tool to Make Your Companywide Meetings and Trade Shows Powerful?
I’ve enjoyed talking with Sixieme Son USA’s Colleen Fahey since 2015 about the work she’s been leading in audio branding for B2B clients like the city of Atlanta and B2C clients like Huggies. But it wasn’t until reading the just-released book she co-authored that I really grasped the clear implications for B2B applications. The book... Read more »

Driving Front-End B2B Strategic Innovation by Understanding End-User Experiences

Driving Front-End B2B Strategic Innovation by Understanding End-User Experiences
B2B firms often develop products and services that are ultimately experienced by end users with whom the firm has no contact. It can be challenging to develop market strategy and product innovation to suit these users’ needs while achieving results for the B2B firm’s direct customers. Here are two B2B examples from my firm, Insight... Read more »
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Understanding B2B Foodservice: Brands Bring Value to the Consumer Experience

Understanding B2B Foodservice: Brands Bring Value to the Consumer Experience
Many of the world’s leading brands, including Apple, Amazon, Microsoft, Verizon, Toyota and Coco-Cola are dominantly Business to Consumer (B2C) focused. And in the US retail landscape, despite some growth of private label, packaged goods brands command the majority of consumer products purchased. Brands control 82.5% of dollar share vs. private label’s 17.5% in 2014.... Read more »
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    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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