Posts tagged "B2B"

Discipline Builds Breakthrough Innovation Portfolios

Discipline Builds Breakthrough Innovation Portfolios
At Pennovations in Chicago, Bernhard Kappe of Pathfinder Software and the Chicago Lean Startup Circle spoke about the importance of getting customer and market input into the business plan.  As you can see, the visual he used to illustrate a plan’s first contact with customers neatly made his point that “No business plan survives First... Read more »

A Tale of Two Trade Shows: Success With Different B2B Objectives

A Tale of Two Trade Shows: Success With Different B2B Objectives
Trade shows have been important to B2B companies for a long time.  Most firms see them as an opportunity to showcase their new products, meet with customers and generate media interest.  So, while they are productive and important, I don’t often hear people describe them as “fun.” Not Karen Haefling, Vice President of Marketing at... Read more »

LinkedIn: The #1 Career Tool Women are Missing Out On

LinkedIn: The #1 Career Tool Women are Missing Out On
LinkedIn as a Candidate Search Tool and Relationship Builder I had the opportunity to chat recently with a senior marketing colleague who completed a highly successful job search, resulting in two attractive senior marketing offers. What stood out from our conversation was the importance of LinkedIn.  According to the Pew Research Center, 20% of online... Read more »
Advertisement:

Slice it Up: B2B Segmentation Strategy in the Global Food Industry

Slice it Up: B2B Segmentation Strategy in the Global Food Industry
When a firm has a product capable of being marketed to the food industry as a whole, developing a segmentation strategy is the only way to succeed. This year, a global food supplier asked us to work with them to identify the most attractive B2B customer target segments and specific firms within the global food... Read more »

Nimble B2B Strategy: Navigating the Global Automotive Market

Nimble B2B Strategy: Navigating the Global Automotive Market
An Industry in Dramatic Change The global automotive industry has recovered from the economic crisis, but profits and sales growth show a much different geographic mix than before.  These changes affect not only the automotive companies themselves, but their suppliers as well. According to a recent McKinsey report, industry profit was approximately 54 billion Euros... Read more »

The Case for More Meaningful B2B Market Segmentation

The Case for More Meaningful B2B Market Segmentation
B2B companies typically look at straightforward approaches to segmenting their prospects and customers, such as size of the customer, spending levels in the business, and the customer’s industry.  For existing customers, further segmentation might include spending by product type, profitability and trends over time. Frequently, the top 4-10 existing customers are defined as “mega accounts”... Read more »
Advertisement:

B2B Insights: What Do You Know About Your Customer’s Customer?

B2B Insights: What Do You Know About Your Customer’s Customer?
In developing a B2B strategy, it is often helpful and useful to understand the trends, unmet needs and segments of your B2B customer’s customer.  Sharing these insights with your B2B customer will position your firm as an industry thought leader or expert—and will encourage your customers to think of your firm as a valuable partner.... Read more »

B2B Marketer Dawn Foods Leverages Insights to ‘Change the Conversation’

B2B Marketer Dawn Foods Leverages Insights to ‘Change the Conversation’
Dawn Foods is a leading sweet baked goods player that has pulled together a complete marketing and sales program based on rich consumer insights to help its customers drive sales.  As Chip Potter, Dawn’s Vice President of Marketing for US Bakery Products says: “The goal is to make our customers’ bakery a destination for shoppers. ... Read more »

B2B Marketing and Meeting Target Needs for Customers Across Generations

B2B Marketing and Meeting Target Needs for Customers Across Generations
Mitch Merz of family-owned Merz Farm Equipment, Inc. faces an interesting marketing challenge in his Nebraska farm dealership. Because farming is usually an inter-generational pursuit, he says: “We have to meet the needs of Grandpa, son and grandson— our marketing needs to work for a 70-year-old or a 20-year-old. We’ve also found that farming has... Read more »
Advertisement:

Global Agriculture Manufacturer AGCO Grows B2B Social Media Strategy

Global Agriculture Manufacturer AGCO Grows B2B Social Media Strategy
Global agriculture manufacturer AGCO owes a portion of its $10B in net sales to its progressive social media strategy. The company’s brands include Massey Ferguson, Challenger and Valtra, popular with farmers and farm machinery dealers around the world. For AGCO, social media strategy is all about connecting with their target audiences through thought leadership. Sue... Read more »
  • ChicagoNow is full of win

    Welcome to ChicagoNow.

    Meet our bloggers,
    post comments, or
    pitch your blog idea.

  • Advertisement:
  • Meet The Blogger

    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

  • Subscribe to the Market Strategist

    Enter your email address:

    Delivered by FeedBurner

    Subscribe in a reader
  • Categories

  • Tags

  • Latest on ChicagoNow

  • Advertisement:
  • Today's Flyers

    Flyer alerts and shopping advice from InsideShopper.com