Posts tagged "B2B"

Women Who ‘Lean In’ Often Face Leadership Roadblocks

Women Who ‘Lean In’ Often Face Leadership Roadblocks
It’s a growing refrain that women aren’t climbing the leadership ladder because they’re not leaning in or lack confidence. In reality, however, the major career obstacle is senior managers and boards who choose not to promote them and exclude them from the leadership dialogue. The May 2014 Atlantic cover story “The Confidence Gap” argues that... Read more »

Big Apples and Oranges: Navigating NYC and Chicago’s Different Business Meeting Cultures

Big Apples and Oranges: Navigating NYC and Chicago’s Different Business Meeting Cultures
Setting business appointments is an important early step in developing relationships with prospects and new customers. When engaging in global business, we all know the importance of relating to the business culture and cultural norms during these first impressions. It may come as a surprise that it’s just as important for a Chicagoan to recognize... Read more »

Innovation Leadership Series: Celebrate Learning

Innovation Leadership Series: Celebrate Learning
It has never been easier to be a lifelong learner than it is today.  Free, 24/7 access is available to classes on a wide variety of subjects through MOOCs (massive open online classes).  For example, for learners who need to brush up on business and management concepts for work, MOOC provider Coursera offers a range... Read more »
Advertisement:

Innovation Leadership Series: Get Aligned

Innovation Leadership Series: Get Aligned
I recently caught up with Nancy Shea who shared her expertise on “Leading for Innovation” at the Innovation Leaders Forum in Boston on April 3, 2014.  Shea brings over fifteen years of transformational leadership experience, including traditional consumer products with leading B2C players such as Kraft, Pepsi and Ocean Spray, direct to consumer players and... Read more »

Discipline Builds Breakthrough Innovation Portfolios

Discipline Builds Breakthrough Innovation Portfolios
At Pennovations in Chicago, Bernhard Kappe of Pathfinder Software and the Chicago Lean Startup Circle spoke about the importance of getting customer and market input into the business plan.  As you can see, the visual he used to illustrate a plan’s first contact with customers neatly made his point that “No business plan survives First... Read more »

A Tale of Two Trade Shows: Success With Different B2B Objectives

A Tale of Two Trade Shows: Success With Different B2B Objectives
Trade shows have been important to B2B companies for a long time.  Most firms see them as an opportunity to showcase their new products, meet with customers and generate media interest.  So, while they are productive and important, I don’t often hear people describe them as “fun.” Not Karen Haefling, Vice President of Marketing at... Read more »
Advertisement:

LinkedIn: The #1 Career Tool Women are Missing Out On

LinkedIn: The #1 Career Tool Women are Missing Out On
LinkedIn as a Candidate Search Tool and Relationship Builder I had the opportunity to chat recently with a senior marketing colleague who completed a highly successful job search, resulting in two attractive senior marketing offers. What stood out from our conversation was the importance of LinkedIn.  According to the Pew Research Center, 20% of online... Read more »

Slice it Up: B2B Segmentation Strategy in the Global Food Industry

Slice it Up: B2B Segmentation Strategy in the Global Food Industry
When a firm has a product capable of being marketed to the food industry as a whole, developing a segmentation strategy is the only way to succeed. This year, a global food supplier asked us to work with them to identify the most attractive B2B customer target segments and specific firms within the global food... Read more »

Nimble B2B Strategy: Navigating the Global Automotive Market

Nimble B2B Strategy: Navigating the Global Automotive Market
An Industry in Dramatic Change The global automotive industry has recovered from the economic crisis, but profits and sales growth show a much different geographic mix than before.  These changes affect not only the automotive companies themselves, but their suppliers as well. According to a recent McKinsey report, industry profit was approximately 54 billion Euros... Read more »
Advertisement:

The Case for More Meaningful B2B Market Segmentation

The Case for More Meaningful B2B Market Segmentation
B2B companies typically look at straightforward approaches to segmenting their prospects and customers, such as size of the customer, spending levels in the business, and the customer’s industry.  For existing customers, further segmentation might include spending by product type, profitability and trends over time. Frequently, the top 4-10 existing customers are defined as “mega accounts”... Read more »
  • ChicagoNow is full of win

    Welcome to ChicagoNow.

    Meet our bloggers,
    post comments, or
    pitch your blog idea.

  • Advertisement:
  • Meet The Blogger

    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

  • Subscribe to the Market Strategist

    Enter your email address:

    Delivered by FeedBurner

    Subscribe in a reader
  • Categories

  • Tags

  • Latest on ChicagoNow

  • Advertisement:
  • Fresh Chicago News