Posts tagged "Automotive"

Nimble B2B Strategy: Navigating the Global Automotive Market

Nimble B2B Strategy: Navigating the Global Automotive Market
An Industry in Dramatic Change The global automotive industry has recovered from the economic crisis, but profits and sales growth show a much different geographic mix than before.  These changes affect not only the automotive companies themselves, but their suppliers as well. According to a recent McKinsey report, industry profit was approximately 54 billion Euros... Read more »

Effective B2B Branding and Naming: An Under-Recognized Asset

Effective B2B Branding and Naming: An Under-Recognized Asset
It’s well known that B2C companies expend considerable effort on branding and naming, both for new products and for the company overall.  In my experience, however, B2B companies often consider branding and naming as relatively unimportant and fail to consider the strategic benefits from B2B branding and naming. About two years ago, we had the... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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