Posts tagged "Apple"

Skype Makes it Easy for Mom

Skype Makes it Easy for Mom
Staying Connected to Her Child is a High Priority for Mom—and Skype Makes it Simple Skype, the popular telephone and videophone software service, allows users, including moms and their adult children, to inexpensively stay in touch. All Skype calls between devices are free, including computers, smart phones and tablets. There are also paid options that... Read more »

Why iPad is #1 on Kids’ Wishlists for Toys/Games

Why iPad is #1 on Kids’ Wishlists for Toys/Games
iPhone Ranks as the #2 Toy Kids Want Apple’s iPad, iPhone and iPod Touch are the family favorites for 2012, reports child market research experts KidSay in their Trend Tracker 2012 report. This trend is a significant change from 2010, when the iPod Touch had strong competition from Nintendo and PlayStation: Terence Burke, Vice President... Read more »

How Walgreens' "Take Care" Clinics Are Like Apple Stores for Moms

How Walgreens' "Take Care" Clinics Are Like Apple Stores for Moms
Walgreens’ Take Care Clinics are the result of a successful, customer-targeted business strategy. And, one of the high priority customer targets for Take Care Clinics is moms. Walgreens has taken an Apple Store approach to healthcare, providing appointments or walk-in visits at convenient hours, check-in upon arrival, and– most importantly– they “take care” of the... Read more »
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iPhone Mom: Apple’s Marketing Strategies Win Mom’s Love

iPhone Mom: Apple’s Marketing Strategies Win Mom’s Love
Nielsen reports that 54% of moms own a smartphone, which makes them above-average users—and that number seems to be growing. Apple is the company that is most responsible for this huge new growth market in technology. Known for its innovative technology interfaces, Apple’s products are so user-friendly that toddlers can use them.  In fact, there... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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