Posts tagged "Advertising"

Innovation behind Focused Market Segmentation Yields Strong Business Performance for Special K Cracker Chips

Innovation behind Focused Market Segmentation Yields Strong Business Performance for Special K Cracker Chips
Chris Casey, Nielsen’s Senior Vice President Global Consumer Strategy and Global Innovation Practice, recently identified several high-growth brands that are showing good promise for winning the Nielsen Breakthrough Innovation Award in 2013.  According to the Nielsen Breakthrough Innovation webinar held on Dec. 14, 2012, one of the brands ‘to watch’ is Kellogg’s Special K Cracker... Read more »

Marketing to Moms: How NatureSweet Reaches America’s Most Powerful Consumer

Marketing to Moms: How NatureSweet Reaches America’s Most Powerful Consumer
NatureSweet, the incredibly successful company bringing small tomatoes to America’s tables, is a pioneer in produce marketing strategies. CEO Bryant Ambelang emphasized the importance of building a brand in the article, “NatureSweet Builds a $200 Million+ Premium Produce Brand.” Today, we’ll focus on NatureSweet’s marketing strategies. The company primarily targets the mom market using the... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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