How to Attract Financially-Savvy Gen Z to Your Workforce

How to Attract Financially-Savvy Gen Z to Your Workforce
Gen Z, who are currently about 8-22 years old, are the future of our workforce. Very soon, if not already, employers will be seeking to hire the cream of the older part of this crop. One effective recruitment tool could be adding student loan repayment assistance as a benefit. A new study by IonTuition of... Read more »

Enduring Online Retail Needs: Things Change, But They Don’t

Enduring Online Retail Needs: Things Change, But They Don’t
Things Change… Online purchasing by consumers grew an estimated 10% in 2016, compared with a much more modest 1% growth in retail. While 2017 year-end results are not yet fully available, indications are that the increased share and fast growth in online spending continued in 2017. Specifically, full year 2017 US ecommerce sales are estimated... Read more »

B2B at the Pharmacy: Adding Value by Helping Customers Do More

B2B at the Pharmacy: Adding Value by Helping Customers Do More
Pharmacies are busier than ever. Walgreens, the largest drug retailing chain in the US, is ranked in the top five retailers for visitors and foot traffic. The retail pharmacy is an increasingly popular format that offers ever-expanding service options. Recently, I had occasion to visit my local CVS MinuteClinic for a flu shot, and found... Read more »
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Two Consumer Behavior Case Studies: The Weather Channel and GrowIt!

Two Consumer Behavior Case Studies: The Weather Channel and GrowIt!
Understanding why viewers and users behave like they do is critical to developing success strategies for The Weather Channel and mobile app GrowIt! Here’s how these two brands segment their consumers. Viewer Segmentation: The Weather Channel Several years back, Insight to Action had the privilege of working with Frank Garland (current CEO of Realtime Brackets,... Read more »

Alpha Gen: Entering a Classroom Near You

Alpha Gen: Entering a Classroom Near You
Most brands today are focused on Millennials, both as customers and as employees. While the exact cut-off years may vary a bit, this generation was born between 1977-1995 (yellow line in chart). And increasing numbers also see the importance of Gen Z, born between 1996-2010, as evidenced by the increasing red line in the chart.... Read more »

Try These 4 Modern Trade Show Practices

Try These 4 Modern Trade Show Practices
Experiences, Young Customer “Experts,” Social Media and Audio Branding Bring Pizzazz to Trade Shows Many B2B firms spend considerable time and energy on trade shows and industry conferences.   Several we experienced in 2017 focused on well-honed techniques, including thought leadership presentations and case studies along with attractive booths offering free samples, manned by knowledgeable executives.... Read more »
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Avocado Sales are Growing Everywhere!

Avocado Sales are Growing Everywhere!
Growing in Supermarkets… Avocados were the fastest growing fresh produce in 2016, according to Nielsen’s “Who’s Buying Your Produce” report, growing at +10%. It’s interesting to note that unlike the value-added, fresh-cut vegetables category, avocados aren’t particularly convenient to choose, eat or store. Still, over the longer-term horizon, avocados have been a success story in... Read more »

Mattel Re-Energizes 72-Year-Old Thomas & Friends Brand for New Generation of Kids

Mattel Re-Energizes 72-Year-Old Thomas & Friends Brand for New Generation of Kids
Everyone is familiar with the smiling engines of Thomas & Friends, chuffing along the island of Sodor and learning valuable life lessons that the characters share with rapt toddler audiences. Iconic Wooden Railway toys can be found in playrooms, preschools, libraries and children’s museums across the world—anywhere young children usually gather. Previous Thomas & Friends... Read more »

What You Need to Know About Gen Z Right Now

What You Need to Know About Gen Z Right Now
Fresh from my panel at the Marketing to Gen Z Conference in New York, I reached out to several business contacts that I thought would be eager to hear about this up-and-coming generation. Instead, I was met by assumptions and a lack of curiosity about these consumers born between 1996-2010. My main takeaway for my... Read more »
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Think the B2B World is Going Mobile? Not Exactly.

Think the B2B World is Going Mobile? Not Exactly.
Cutting Edge B2B Developers Explain Why Mobile Isn’t Their Focus I recently went on a hike with developers from several tech start up firms based in Silicon Beach (Southern California). These start-up founders mentioned that mobile may get all the buzz, but desktops are still the tool of choice for their B2B customers. One augmented... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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