Category: Strategic Planning

What Brands Will Help Supermarkets Meet Consumer Demand for Fresh Prepared Food?

What Brands Will Help Supermarkets Meet Consumer Demand for Fresh Prepared Food?
This $29 Billion Market is Growing at an Impressive 9 to 11% The Prepared Foods or Deli area, classified as Supermarket Foodservice, is the overall fastest growing area in the foodservice channel, according to Technomic data from 2011 to 2015. Specifically, Supermarket Foodservice grew at a 4-year average of 11%, which is nearly double the... Read more »

Driving Front-End B2B Strategic Innovation by Understanding End-User Experiences

Driving Front-End B2B Strategic Innovation by Understanding End-User Experiences
B2B firms often develop products and services that are ultimately experienced by end users with whom the firm has no contact. It can be challenging to develop market strategy and product innovation to suit these users’ needs while achieving results for the B2B firm’s direct customers. Here are two B2B examples from my firm, Insight... Read more »

How Hilton’s Tru and Other Offerings Aim to Capture Millennial Traveler Demand

How Hilton’s Tru and Other Offerings Aim to Capture Millennial Traveler Demand
Both Airbnb and Hotels Like Tru Offer a Place to Sleep, But What about Conveniently Eating and Drinking, Exercising, Working or Just Hanging Out? In 2016, Hilton announced their new concept, Tru, which is designed to offer affordable and stylish places to stay, work and eat while traveling. Tru will serve the midscale segment (approximately... Read more »
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Stanford and Texas Tech Tempt College Student Taste Buds and Stay Abreast of Top Trends

Stanford and Texas Tech Tempt College Student Taste Buds and Stay Abreast of Top Trends
Over the next three to five years, Insight to Action sees eight macro foodservice trends that are driving demand in the foodservice industry. Colleges and Universities like Stanford and Texas Tech provide good examples of how to meet that demand, so we spoke to leaders in foodservice at these universities. Meeting the demands of today’s... Read more »

Timing Matters: Balancing Field, Expert and Headquarters Market Perspective for B2B Innovation Strategy

Timing Matters: Balancing Field, Expert and Headquarters Market Perspective for B2B Innovation Strategy
For B2B innovation strategy development over a one to five year horizon, my firm, Insight to Action recommends considering field, headquarters and expert primary insights perspectives. Of course, before conducting the new research, a critical first step is to leverage secondary sources and to assess any historical data and identify unanswered questions. An example of... Read more »

Driving Innovation from B2B Market Research

Driving Innovation from B2B Market Research
Thinking Through the Role and Value of Multiple Perspectives, from End User to HQ Decision Maker When conducting B2B market research for clients that sell to larger organizations (e.g., those with more than 1000 employees), it’s typically a given that there are multiple decision makers involved in choosing a vendor or service. For example, some... Read more »
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Bring Competitive Intelligence to Your B2B Market Strategies

Bring Competitive Intelligence to Your B2B Market Strategies
Competitive Intelligence Trends Make ‘Getting in the Know’ a Matter of Course What are your competitors up to? What are their future strategic plans? If you knew the answers to these questions, how would it affect your B2B market strategies? For most industries, these aren’t theoretical questions. Recent trends in competitive intelligence make knowledge about... Read more »

How Millennials Changed My Management Style

How Millennials Changed My Management Style
Efficiency with effectiveness is considered a cardinal virtue of the workplace. But to achieve optimum results and productivity from my teams of Millennial colleagues, I’ve had to eschew “efficient” management styles that were preferred by older generations. In consulting assignments for the Cambridge Group and Insight to Action, my teams conduct large, multi-faceted projects. A... Read more »

In a Declining Market, Duracell Grows Share with Focused Market Strategy

In a Declining Market, Duracell Grows Share with Focused Market Strategy
Alkaline batteries aren’t exciting. They aren’t advanced. And they aren’t a growing market. But batteries also aren’t going away. Devices like remote controls, smoke alarms, flashlights and toys still use plenty of battery power. P&G’s Duracell looked on the bright side and deployed a market strategy designed to grow share, including product innovations, new partnerships... Read more »
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Walgreens Draws Urban Millennial Consumers for Convenient Trips with Chicago Flagship Store

Walgreens Draws Urban Millennial Consumers for Convenient Trips with Chicago Flagship Store
Wander into the flagship Wrigley Building Walgreens, and you may do a double take just to make sure you’re really in a drugstore. The cleverly designed store features freshly made sushi and soup, an expansive Beer Cave, a bar for creating custom juices, smoothies and milkshakes, along with appealing displays of popular cosmetic brands. Walgreens... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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