Posts in category "Product Development and Innovation"

Timing Matters: Balancing Field, Expert and Headquarters Market Perspective for B2B Innovation Strategy

Timing Matters: Balancing Field, Expert and Headquarters Market Perspective for B2B Innovation Strategy
For B2B innovation strategy development over a one to five year horizon, my firm, Insight to Action recommends considering field, headquarters and expert primary insights perspectives. Of course, before conducting the new research, a critical first step is to leverage secondary sources and to assess any historical data and identify unanswered questions. An example of... Read more »

From Cauliflower to Tomatoes, Fresh Innovation Spurs Growth in Produce

From Cauliflower to Tomatoes, Fresh Innovation Spurs Growth in Produce
Dollar growth in the fresh departments in Grocery Stores was 5.5% compounded annually from 2012-2015, eclipsing growth in frozen (0.5%), grocery (1.6%) and dairy (2.4%) according to Nielsen’s recent produce-focused study. Unit growth has also been a strong 3% or more in most fresh areas (including produce, deli, bakery, and seafood) from 2014 to 2105.... Read more »

Giovanni Rana Built its Brand with a Fresh Approach and Wins Nielsen Breakthrough Innovation Award

Giovanni Rana Built its Brand with a Fresh Approach and Wins Nielsen Breakthrough Innovation Award
With its line of refrigerated, fresh-filled pastas, the Giovanni Rana brand won a 2016 Nielsen Breakthrough Innovation award. Nielsen recognized the brand’s 55% growth in the US, with 2015 revenue totaling 130 million euros. And Giovanni Rana is planning for more growth: “This positive trend convinced the company to make a further effort to meet... Read more »
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Driving Innovation from B2B Market Research

Driving Innovation from B2B Market Research
Thinking Through the Role and Value of Multiple Perspectives, from End User to HQ Decision Maker When conducting B2B market research for clients that sell to larger organizations (e.g., those with more than 1000 employees), it’s typically a given that there are multiple decision makers involved in choosing a vendor or service. For example, some... Read more »

‘Empathetic’ Market Strategy Drives Outsize Growth for Beverage Bai

‘Empathetic’ Market Strategy Drives Outsize Growth for Beverage Bai
Beverage brand Bai has experienced meteoric growth since its 2009 founding, significantly by following a market strategy that focuses on empathy with consumers and distributors. In 2015, an Inc. profile reports Bai’s three-year growth at 2,210%, for 2015 revenue of $119.9M. In 2015, Forbes ranked Bai No. 13 in its America’s Most Promising Companies list.... Read more »

Mainstream, Premium, Super Premium: Pricing Strategy Examples from Gevalia and McCormick

Mainstream, Premium, Super Premium: Pricing Strategy Examples from Gevalia and McCormick
Managing a brand in multiple price tiers requires careful portfolio positioning. These two case examples are brands that have clear market strategies for different price tiers. Gevalia challenged Starbucks by taking its direct-to-consumer super premium brand into the premium supermarket retail segment.  McCormick successfully offers both mainstream and premium products, essentially on the same shelf.... Read more »
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Adventure is on the Menu in School Cafeteria Trends

Adventure is on the Menu in School Cafeteria Trends
From Adventurous Choices to Twists on Familiar Favorites, School Cafeterias Fight Kid Boredom with Novelty  Trends in school cafeterias go through one main gatekeeper: the nutrition/foodservice director. Nutrition directors juggle many competing and critical goals in selecting school lunch foods, such are pleasing kids’ palates, offering interest and variety, holding visual appeal and delivering nutrition... Read more »

Kodiak Cakes Disrupts the Sleepy Flapjacks Category with Delicious, Healthy Innovation

Kodiak Cakes Disrupts the Sleepy Flapjacks Category with Delicious, Healthy Innovation
Twenty years ago in Utah, the Clark family started selling “Kodiak Cakes Frontier Flapjack and Waffle Mix” to ski town gift shops. While that doesn’t sound particularly disruptive, it signaled the beginning of the wakeup call Kodiak Cakes was about to give to the sleepy flapjacks category, dominated by big, slow-moving brands. Today, Kodiak Cakes... Read more »

How Smuckers and Similac Navigate Non-GMO vs. Organic Brand Strategies

How Smuckers and Similac Navigate Non-GMO vs. Organic Brand Strategies
Shifting Demand Means Choosing Between Non-GMO and Organic Market Strategies Won’t Come Naturally Organic has been a food trend for many years, and most food brands have a market strategy perspective on the issue, ranging from actively dismissing organic to embracing it wholeheartedly. Just as the “natural” market starts to settle down, a new popular... Read more »
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In a Declining Market, Duracell Grows Share with Focused Market Strategy

In a Declining Market, Duracell Grows Share with Focused Market Strategy
Alkaline batteries aren’t exciting. They aren’t advanced. And they aren’t a growing market. But batteries also aren’t going away. Devices like remote controls, smoke alarms, flashlights and toys still use plenty of battery power. P&G’s Duracell looked on the bright side and deployed a market strategy designed to grow share, including product innovations, new partnerships... Read more »
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