Posts in category "Product Development and Innovation"

Kodiak Cakes Disrupts the Sleepy Flapjacks Category with Delicious, Healthy Innovation

Kodiak Cakes Disrupts the Sleepy Flapjacks Category with Delicious, Healthy Innovation
Twenty years ago in Utah, the Clark family started selling “Kodiak Cakes Frontier Flapjack and Waffle Mix” to ski town gift shops. While that doesn’t sound particularly disruptive, it signaled the beginning of the wakeup call Kodiak Cakes was about to give to the sleepy flapjacks category, dominated by big, slow-moving brands. Today, Kodiak Cakes... Read more »

How Smuckers and Similac Navigate Non-GMO vs. Organic Brand Strategies

How Smuckers and Similac Navigate Non-GMO vs. Organic Brand Strategies
Shifting Demand Means Choosing Between Non-GMO and Organic Market Strategies Won’t Come Naturally Organic has been a food trend for many years, and most food brands have a market strategy perspective on the issue, ranging from actively dismissing organic to embracing it wholeheartedly. Just as the “natural” market starts to settle down, a new popular... Read more »

In a Declining Market, Duracell Grows Share with Focused Market Strategy

In a Declining Market, Duracell Grows Share with Focused Market Strategy
Alkaline batteries aren’t exciting. They aren’t advanced. And they aren’t a growing market. But batteries also aren’t going away. Devices like remote controls, smoke alarms, flashlights and toys still use plenty of battery power. P&G’s Duracell looked on the bright side and deployed a market strategy designed to grow share, including product innovations, new partnerships... Read more »
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Millennial Drinkers Enjoy ‘Farm Fresh Authenticity’ from Emerging $500M Hard Cider Market

Millennial Drinkers Enjoy ‘Farm Fresh Authenticity’ from Emerging $500M Hard Cider Market
On the strength of Millennials seeking local fare, authentic experiences and connections to the farms that grow their food, hard cider has catapulted from obscurity into a $500 million market. From 2012-3, cider volume sales increased over 60%. In 2014, sales grew another 49%. This year, growth is projected to continue at a +39% pace.... Read more »

Bespoke Beverages: How How F’real and Coca-Cola Freestyle Satisfy Millennial Cravings

Bespoke Beverages: How How F’real and Coca-Cola Freestyle Satisfy Millennial Cravings
Millennials are renowned for their love of personalized options, and they also desire real-life experiences outside their digital lives. Here’s how two beverage brands have crafted market strategies to appeal to these Millennial preferences. Coca-Cola Freestyle: Two Billion Beverages Served In 2010, the world’s largest beverage company, with 20 brands that produce over $1 billion... Read more »

Tidy Cats Lightweight Wins with Product Innovation and a Directed Marketing Strategy to Command Premium Pricing

Tidy Cats Lightweight Wins with Product Innovation and a Directed Marketing Strategy to Command Premium Pricing
Nestle Purina’s Tidy Cats LightWeight cat litter has a simple brand promise: It’s half the weight of other litter. This product innovation and accompanying marketing strategy has earned the product a spot as one of Nielsen’s 2015 U.S. Breakthrough Innovation Award Winners. As Rob Wengel, Senior Vice President, Innovation, Nielsen, describes, “Breakthrough Innovation winners identify... Read more »
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Motorola Mobility: A Workplace Designed for Collaboration

Motorola Mobility: A Workplace Designed for Collaboration
The Continuing Influence of Millennial Workplace Sensibilities Recently, I enjoyed visiting Motorola Mobility’s space in Chicago’s Merchandise Mart.  The expansive, 600,000 square-foot space is carefully designed to encourage collaboration among work teams and to stimulate creativity.  Motorola Mobility, the established mobile-device brand recently acquired by Lenovo, has moved 2,400 employees into the new facility. Steve... Read more »

QuickBooks Enjoys 80% Market Share with 29 Million Small Businesses But Keeps On Growing

QuickBooks Enjoys 80% Market Share with 29 Million Small Businesses But Keeps On Growing
Case Study: How QuickBooks’ Innovative Market Strategy Spurs Growth in a Mature US Market Intuit QuickBooks operates in the small business market, sized at approximately 29 million businesses in the US, and it has more than 80% market share with small businesses that use financial management software. With the goal of helping more of these... Read more »

Amazon Tests a Millennial Market Strategy with its First-Ever Retail Store

Amazon Tests a Millennial Market Strategy with its First-Ever Retail Store
Amazon and Purdue raised some eyebrows in February with the opening of Amazon’s first-ever retail store, located on the university campus. The store is a pick-up and drop-off location for Amazon Student and Prime members, offering free one-day pickup for textbooks, school supplies and anything else offered by Amazon. When Purdue announced the move on... Read more »
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Triple Crown Win: Partnership Pays Out for Kellogg, Target and Starbucks

Triple Crown Win: Partnership Pays Out for Kellogg, Target and Starbucks
When Kellogg’s Special K, Starbucks VIA and Target teamed up to offer a special promotion to a key demographic, the results were impressive. Brian Keefe, Senior Vice President and Scott Weller, Director of Client Solutions at Insight Promotions, LLC explain why: “This strategic partnership reaches the status of legend. The program was wildly successful, with... Read more »
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