Posts in category "Product Development and Innovation"

Hard Soda Brands Toast Success by Understanding Millennial Drinkers

Hard Soda Brands Toast Success by Understanding Millennial Drinkers
This year’s IRI’s Top Ten Pacesetters highlight food and beverage brands that create novel or unexpected experiences. Earning spots #3 and #10 are competitive alcoholic beverages Not Your Father’s Root Beer and Henry’s Hard Soda. IRI elaborates: “On the food and beverage side, customization is often about creating unexpected or novel—even local or artisan—experiences. Not... Read more »

Farmers Markets Provide Innovative Food for Thought

Farmers Markets Provide Innovative Food for Thought
Since moving to California in 2015, I’ve been able to enjoy one of my favorite experiences more often: shopping for fresh produce and other local products at the farmers market. Both Santa Monica and El Segundo (where I’ve lived) have year-round farmers markets.   While I still miss the Mirai corn as a highlight of Chicago... Read more »

Cobblestone Bread Soars to Success with its $60 ‘Million Dollar White’ Bread

Cobblestone Bread Soars to Success with its $60 ‘Million Dollar White’ Bread
Each year, research firm IRI releases its “New Product Pacesetters” report describing successful CPG product launches. In the Top 10 Pacesetters for Food and Beverage are product launches from well-known brands like McCafe, Oscar Meyer Deli Fresh BOLD and Cheerios Protein. But among these brands is nestled a surprise winner at #9: Cobblestone Bread Co.,... Read more »
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Driving Front-End B2B Strategic Innovation by Understanding End-User Experiences

Driving Front-End B2B Strategic Innovation by Understanding End-User Experiences
B2B firms often develop products and services that are ultimately experienced by end users with whom the firm has no contact. It can be challenging to develop market strategy and product innovation to suit these users’ needs while achieving results for the B2B firm’s direct customers. Here are two B2B examples from my firm, Insight... Read more »

Protein is the Breakfast Trend Cheerios and Quaker are Banking On

Protein is the Breakfast Trend Cheerios and Quaker are Banking On
Thanks in part to cultural influencers like the Paleo Diet, CrossFit and gluten-free diets, protein and breakfast are enjoying their time in the nutritional limelight. For instance, CrossFit promotes fitness through specific nutritional guidelines that are becoming popular in the mainstream: “Eat meat and vegetables, nuts and seeds, some fruit, little starch and no sugar.... Read more »

How Hilton’s Tru and Other Offerings Aim to Capture Millennial Traveler Demand

How Hilton’s Tru and Other Offerings Aim to Capture Millennial Traveler Demand
Both Airbnb and Hotels Like Tru Offer a Place to Sleep, But What about Conveniently Eating and Drinking, Exercising, Working or Just Hanging Out? In 2016, Hilton announced their new concept, Tru, which is designed to offer affordable and stylish places to stay, work and eat while traveling. Tru will serve the midscale segment (approximately... Read more »
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Retail Juggernaut Amazon Earns Much of its Profit in the Cloud

Retail Juggernaut Amazon Earns Much of its Profit in the Cloud
With respect to Amazon, you’ve probably thought about the challenge for traditional brick and mortar retailers in competing with the online company. And you’ve probably enjoyed the convenience of Amazon Prime delivery. But you may not have thought much about Amazon’s cloud business: AWS. Popular services like Hulu, MailChimp, Signpost and Roadtrippers all experienced major... Read more »

Is Ultra-Filtered Milk the Next Greek Yogurt? Coca-Cola and fairlife Hope So.

Is Ultra-Filtered Milk the Next Greek Yogurt? Coca-Cola and fairlife Hope So.
In the dairy category, cow’s milk isn’t usually considered the prime area for product innovation or market share growth. We’re all familiar with the concept of grocery stores placing milk at the back of the store and following a loss-leader approach to encourage shopping for other items. Contrast with the yogurt category, specifically Greek yogurt,... Read more »

Timing Matters: Balancing Field, Expert and Headquarters Market Perspective for B2B Innovation Strategy

Timing Matters: Balancing Field, Expert and Headquarters Market Perspective for B2B Innovation Strategy
For B2B innovation strategy development over a one to five year horizon, my firm, Insight to Action recommends considering field, headquarters and expert primary insights perspectives. Of course, before conducting the new research, a critical first step is to leverage secondary sources and to assess any historical data and identify unanswered questions. An example of... Read more »
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From Cauliflower to Tomatoes, Fresh Innovation Spurs Growth in Produce

From Cauliflower to Tomatoes, Fresh Innovation Spurs Growth in Produce
Dollar growth in the fresh departments in Grocery Stores was 5.5% compounded annually from 2012-2015, eclipsing growth in frozen (0.5%), grocery (1.6%) and dairy (2.4%) according to Nielsen’s recent produce-focused study. Unit growth has also been a strong 3% or more in most fresh areas (including produce, deli, bakery, and seafood) from 2014 to 2105.... Read more »
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