Category: Marketing to Young Adults

This Halloween, Haunted Houses Scare Up Millennial Millions

This Halloween, Haunted Houses Scare Up Millennial Millions
A majority of Millennials aged 15-25 now claim Halloween as their favorite holiday in a survey by social video chat provider ooVoo.  Although overall spending for Halloween is slightly down from last year, Millennials are celebrating in a big way. Kathy Grannis of National Retail Federation writes: “Seven in 10 18-24 year-olds surveyed said they... Read more »

Anthem’s Unconventional Tonik Health Plan Targets Millennials

Anthem’s Unconventional Tonik Health Plan Targets Millennials
It’s rare to see health insurance marketing collateral tout such offhand sentiments as, “Life can be crazy unpredictable, and freak accidents do happen.” But Anthem Blue Cross Blue Shield (owned by WellPoint) recognized the opportunity to serve the young adult market and launched Tonik, a health insurance plan aimed at uninsured Millennials. Tonik, offered in... Read more »

Skype Makes it Easy for Mom

Skype Makes it Easy for Mom
Staying Connected to Her Child is a High Priority for Mom—and Skype Makes it Simple Skype, the popular telephone and videophone software service, allows users, including moms and their adult children, to inexpensively stay in touch. All Skype calls between devices are free, including computers, smart phones and tablets. There are also paid options that... Read more »
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Millennial ‘New Adults’ are the High-Growth Target for Today’s Book Market

Millennial ‘New Adults’ are the High-Growth Target for Today’s Book Market
In-depth segmentation of Millennials ages 18-25 drives results for book publishers A few years ago, when working in financial services, we found that the phrase “Young Adult” was preferred by teens compared with alternatives such as “Teens” or “Adolescents.”   We also learned that by referring to teens as young adults, they are taken more seriously... Read more »

How Gaming and ‘Guy Time’ Connect the Slim Jim Brand with Its Target: Millennial Guys

How Gaming and ‘Guy Time’ Connect the Slim Jim Brand with Its Target: Millennial Guys
ConAgra Foods’ Slim Jim brand had a marketing epiphany—by marketing to its sweet spot of guys 19 to 29 who are at the onset of adult responsibility, they would appeal to guys that are both younger (12-18) and older than this sweet spot (30-39). From the ages of 12 to 17, guys aspire to be... Read more »

Over 1 Million Young Adults and their Parents Will Discuss Grad School Over Winter Break

Over 1 Million Young Adults and their Parents Will Discuss Grad School Over Winter Break
Will Your Brand Support This Dialog? Today’s young adults value and trust their parents’ input for many important decisions.  Education is a huge decision, and many are actively considering getting a masters’ degree.  And, The Council for Graduate Schools, which captures data from institutions that confer over 74% of masters’ degrees, reported over 1 million... Read more »
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Hey, Mom! Younger Millennial Moms Seek Advice from Their Moms

Hey, Mom! Younger Millennial Moms Seek Advice from Their Moms
Younger Millennials, ages 18-24, are more connected to their parents and have more ways to connect than previous generations. These young adults frequently consult their moms for advice on a range of topics. This generational reality  should alter brand’s marketing strategies and how they reach out to Millennial consumers. From our research for Tuning Into... Read more »

It’s Decision Time for 1,000,000 College-Bound Seniors – How Can Schools Win?

It’s Decision Time for 1,000,000 College-Bound Seniors – How Can Schools Win?
Before May 1st, an estimated one million high school seniors will reach the end of their “College Decision Journey” and will make their final college decision. Here’s how I reached that figure. There are about 3.2 million high school seniors in the US, and about 60% of them enroll in a four year college, netting... Read more »

The Missing Market: Moms of Older Children Matter

Most marketing strategies miss the biggest market when marketing to moms: moms of older children. There are 77 million moms in the United States. Only nine million have children in the infant and toddler range. Ten million more have children ages three to five. But a full 25 million women are moms of young adults... Read more »
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Why Moms Matter to Your Young Adult Marketing Strategy

Why Moms Matter to Your Young Adult Marketing Strategy
More than ever, young adults are relying on their parents, especially Mom, to help them make life decisions. Advice ranges from what detergent to buy to where to attend college to what one should wear for a job interview. The current generation of teens and young adults, Millennials, are much more engaged with their parents... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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