Category: Marketing to Young Adults

#1 AR Power Brand Pokémon Go Drives Enduring Appeal

#1 AR Power Brand Pokémon Go Drives Enduring Appeal
App Engages and Re-engages Light, Medium and Serious Users According to Apptopia, Pokémon Go ranks among the Top 10 Grossing Games as of September 2018. This augmented-reality game exploded in popularity upon its 2016 release as an iOS and Android app, and continues to dominate the market. In the last two years, players have spent $2... Read more »

Mature and Resourceful Gen Z is Already Making the World a Better Place

Mature and Resourceful Gen Z is Already Making the World a Better Place
At the start of fall semester about four years ago, Dr. Corey Seemiller was introducing her syllabus to a freshman class at Wright State University. This fresh crop of first-year college students represented the oldest members of Gen Z. Dr. Seemiller told the class they would be required to volunteer for community service, and she... Read more »

What You Need to Know About Gen Z Right Now

What You Need to Know About Gen Z Right Now
Fresh from my panel at the Marketing to Gen Z Conference in New York, I reached out to several business contacts that I thought would be eager to hear about this up-and-coming generation. Instead, I was met by assumptions and a lack of curiosity about these consumers born between 1996-2010. My main takeaway for my... Read more »
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Post-Millennial Generation Z Has Arrived! Is Your Market Strategy Ready?

Post-Millennial Generation Z Has Arrived! Is Your Market Strategy Ready?
What You Can Learn from College Campuses Already Experiencing the Newest Generation of Adults For many of my clients, Millennial moms, dads and childless adults are a critical marketing focus for their companies. With an average age of first-time mom in the United States of 26 in 2014, this means that many Millennials are now... Read more »

Stanford and Texas Tech Tempt College Student Taste Buds and Stay Abreast of Top Trends

Stanford and Texas Tech Tempt College Student Taste Buds and Stay Abreast of Top Trends
Over the next three to five years, Insight to Action sees eight macro foodservice trends that are driving demand in the foodservice industry. Colleges and Universities like Stanford and Texas Tech provide good examples of how to meet that demand, so we spoke to leaders in foodservice at these universities. Meeting the demands of today’s... Read more »

Comfort Seekers? Fashion Apparel Retail Expert Identifies Surprising Millennial Consumer Segments

Comfort Seekers? Fashion Apparel Retail Expert Identifies Surprising Millennial Consumer Segments
Many fashion retail executives think their competitive edge with Millennials will be found in offering the latest fashion. Retailing expert and Waypoint Partners principal Judy Harrison has surprising research that proves otherwise. While developing growth strategies for a fashion apparel brand, Harrison found that women ages 15-25 divide into three primary segments—and fashion-forward women comprise... Read more »
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Amazon Tests a Millennial Market Strategy with its First-Ever Retail Store

Amazon Tests a Millennial Market Strategy with its First-Ever Retail Store
Amazon and Purdue raised some eyebrows in February with the opening of Amazon’s first-ever retail store, located on the university campus. The store is a pick-up and drop-off location for Amazon Student and Prime members, offering free one-day pickup for textbooks, school supplies and anything else offered by Amazon. When Purdue announced the move on... Read more »

Great Expectations Among Millennial Renters Highlight High-Touch Trend

Great Expectations Among Millennial Renters Highlight High-Touch Trend
Millennials are growing up, getting jobs and achieving that hallmark of maturity, moving out on their own. But property managers note that these renters are not as independent as you might think—and they are much more demanding than previous generations. I spoke with the owner and manager of a residential property management firm serving the... Read more »

Family Time Doesn’t Top Kids’ Lists

Family Time Doesn’t Top Kids’ Lists
Moms and dads place a high priority on parenting and family time, and they have increased their time from previous generations.  In 2011, the Pew Research Center found mothers are spending 40% more time on childcare compared to 1965, while fathers had a 160% increase over the same timeframe.  According to Eli Finkel, a professor... Read more »
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Can You Feel It? The Market Strategy of Texture Segmentation

Can You Feel It? The Market Strategy of Texture Segmentation
Segmenting with Texture is a Growing Market Strategy Element In the food and beverage market, strategy is becoming increasingly focused on texture. “Over one-quarter (27%) of the best-selling new U.S. foods and beverages launched in 2012 carried a texture claim,” according to the Institute of Food Technologists’ 2013 New Product Pacesetters Report. The common preference... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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