Posts in category "Marketing to Moms"

Is Ultra-Filtered Milk the Next Greek Yogurt? Coca-Cola and fairlife Hope So.

Is Ultra-Filtered Milk the Next Greek Yogurt? Coca-Cola and fairlife Hope So.
In the dairy category, cow’s milk isn’t usually considered the prime area for product innovation or market share growth. We’re all familiar with the concept of grocery stores placing milk at the back of the store and following a loss-leader approach to encourage shopping for other items. Contrast with the yogurt category, specifically Greek yogurt,... Read more »

Wal-Mart Takes the Lead on a Surprising, Half-Billion Dollar Growing Grocery Category

Wal-Mart Takes the Lead on a Surprising, Half-Billion Dollar Growing Grocery Category
Pizza is a staple food in most American households. Over the next 12 months, the average American will eat 46 pizza slices. It’s surprising then how few mainstream supermarkets have taken the steps needed in merchandising to capture the refrigerated pizza purchase occasion, which is related to, but different from the frozen and hot pizza... Read more »

From Cauliflower to Tomatoes, Fresh Innovation Spurs Growth in Produce

From Cauliflower to Tomatoes, Fresh Innovation Spurs Growth in Produce
Dollar growth in the fresh departments in Grocery Stores was 5.5% compounded annually from 2012-2015, eclipsing growth in frozen (0.5%), grocery (1.6%) and dairy (2.4%) according to Nielsen’s recent produce-focused study. Unit growth has also been a strong 3% or more in most fresh areas (including produce, deli, bakery, and seafood) from 2014 to 2105.... Read more »
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Beyond Mainstream Pricing: Breyers Goes Super Premium with Gelato Indulgences

Beyond Mainstream Pricing: Breyers Goes Super Premium with Gelato Indulgences
The ice cream market is facing a bit of a meltdown in recent years, with 22% of 2016 frozen treat consumers buying less. Beth Bloom, Senior Food & Drink Analyst for Mintel, writes about the current US ice cream market: “As volume sales in the saturated category decline, dollar gains have cooled. While health leads... Read more »

Mom’s New Dinner Strategies for the Age-Old Problem of the Picky Eater

Mom’s New Dinner Strategies for the Age-Old Problem of the Picky Eater
To Mom, Family Dinner Represents Family Connections Family dinners are important to moms as time for the family to connect, as we wrote about in Tuning into Mom. Mom is ideally looking for both children and adults to get a good ‘balanced’ meal, without spending the whole time fighting over food and eating vegetables. Part... Read more »

Adventure is on the Menu in School Cafeteria Trends

Adventure is on the Menu in School Cafeteria Trends
From Adventurous Choices to Twists on Familiar Favorites, School Cafeterias Fight Kid Boredom with Novelty  Trends in school cafeterias go through one main gatekeeper: the nutrition/foodservice director. Nutrition directors juggle many competing and critical goals in selecting school lunch foods, such are pleasing kids’ palates, offering interest and variety, holding visual appeal and delivering nutrition... Read more »
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Kodiak Cakes Disrupts the Sleepy Flapjacks Category with Delicious, Healthy Innovation

Kodiak Cakes Disrupts the Sleepy Flapjacks Category with Delicious, Healthy Innovation
Twenty years ago in Utah, the Clark family started selling “Kodiak Cakes Frontier Flapjack and Waffle Mix” to ski town gift shops. While that doesn’t sound particularly disruptive, it signaled the beginning of the wakeup call Kodiak Cakes was about to give to the sleepy flapjacks category, dominated by big, slow-moving brands. Today, Kodiak Cakes... Read more »

‘Stealth Veggies’ Are Good Enough for Mom, But May Not Cut the Mustard in School Cafeterias

‘Stealth Veggies’ Are Good Enough for Mom, But May Not Cut the Mustard in School Cafeterias
Stealth Vegetables Are a Proven Strategy for Moms In Tuning into Mom: Understanding America’s Most Powerful Consumer, we explore how many moms use the strategy of “hiding” vegetables in homemade meals and also purchase pre-made products like Pirate’s Veggie Booty to increase vegetable consumption among their children.  This was such a common strategy among moms... Read more »

Which Millennials? Selling to the Stereotype Ignores Realities for Many of These 75 Million Consumers

Which Millennials? Selling to the Stereotype Ignores Realities for Many of These 75 Million Consumers
A recent SNL skit on Millennials humorously portrays the workplace generation gap, with Millennials (defined as “twenty-somethings”) expressing their expectations for career advancement. What A Difference 5 Years Can Make Often overlooked, however, is that during their 20s, Millennials transition through dramatically different lifestages. By the time they are 25-29, fully 45% of women are... Read more »
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good2grow’s ‘Healthy Fun’ Market Strategy Wins with Millennial Moms

good2grow’s ‘Healthy Fun’ Market Strategy Wins with Millennial Moms
For Mom, serving juice to her child has become a bit of a sticky subject. Pediatricians recommend no more than 6-12 ounces of 100% fruit juice each day, and they suggest offering whole fruit instead. Meanwhile, kids love juice. Kids’ brand good2grow has made Mom’s decision easier by bringing these competing interests together with its... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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